Category Archives: Android Development

athos-smart-clothes-wearable-technology

How Wearable Smart Clothing Will Revolutionize Health, Fitness, and Fashion

Wearables are in a nascent stage since coming into vogue through the advent of Samsung Galaxy Gear in 2013 and the Apple Watch in 2015. Smartwatches and fitness devices like Fitbit continue to reign supreme and help us make our lives more efficient while tracking vital health data and improving our workouts.

The next generation of wearables will be able to cultivate even more data and transmit that information to health professionals with the help of 5G. Machine learning algorithms will help predict potential health issues based on the data gathered. In order to cultivate this data, we predict that wearable clothes fitted with sensors will rise in popularity, yielding ground-breaking applications in Fitness, Healthcare, Emergency Services, and Fashion.

FITNESS

The release of Fitbit in 2009 marked the first consumer-grade wearable focused on activity tracking, precipitating the advent of the smartwatch by four years. Since then, Fitbit has designed and released a line of products focusing on activity tracking, including the Fitbit Versa, a health and fitness smartwatch, and the Fitbit Ace, an activity tracker for children 8+.

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Fitbit isn’t the only major player in the wearables game. Nadi X Yoga Pants use built-in haptic vibrations to encourage wearers to move and hold positions.

Sensoria’s second generation connected socks use textile pressure sensors to track the pressure put on the user’s foot when running and inform the user when it senses too much pressure on a particular body part to prevent injury. They also track time, cadence, pace, speed, and distance.

The Thin Ice smart vest cools your body using thermo receptors, activating the bodies brown fat pathways which effectively burns white fat (bad fat).

OMsignal’s OmBra measures heart rate and breathing rhythm in addition to time, distance, cadence pace, and impact for runners.

athos

The Athos Core is perhaps the most thorough and expansive application in smart clothes today. Athos Core collects data from a line of clothing embedded with micro-EMG sensors and analyzes it to help improve your workout. Athos shirts can evaluate electrical activity produced by your muscles to track the exertion of major upper-body muscle groups (pecs, bis, tris, delts, lats, and traps).

HEALTHCARE AND EMERGENCY SERVICES

As cited in our last blog on 5G and healthcare, 86% of doctors say wearables increase patient engagement with their own health.

cleansock_phone-02

The second generation Owlet Smart Sock is a smart-sock made for babies which uses pulse oximetry technology to monitor heart rate and sleep patterns.

Siren Smartsocks are designed to prevent diabetics from suffering from foot injuries. They have microsensors designed to continuously monitor temperature for inflammation and alert users through their smartphone app.

As wearable clothes become more popular, applications will automatically contact emergency services when the wearer’s health shows major warning signs.

Invisiwear offers wearable smart jewelry and other accessories with a panic button which gives the option to share your location with loved ones and 9-1-1.

The iBeat Heart Watch monitors health and notifies your loved ones and an EMT team in emergency situations.

FASHION

“Fashion tech” is gradually earning adoption.

On a mass consumer level, Levi’s teamed up with Google’s Project Jacquard to offer a smart trucker jacket designed for urban cyclists. Conducive yarn makes it easy for the user to tap, swipe, or hold the sleeve to fulfill simple tasks like changing music tracks, block or answer calls, or access navigation information.

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A London-based design firm THE UNSEEN created a line of luxury accessories including a backpack, phone case, scarf, and more which respond to air pressure, body temperature, wind, sunlight, and touch to change colors.

THE FUTURE OF WEARABLE CLOTHES

Recently, NBA commissioner Adam Silver unveiled the future of the NBA Jersey: a line of smart jerseys that allow you to customize the name and number on the jersey.

There’s no doubt that the future of wearable clothes is still unveiling itself to us as 5G receives mass adoption and programmers continue to uncover potential applications of machine learning. What is clear at this point is that wearable clothes will help make the human race smarter, stronger, healthier, and more efficient.

5G: Exploring the Fifth Generation of Cellular Mobile Communications

In December 2018, AT&T made history by becoming the first mobile carrier to roll out 5G service. The average person probably thinks that 5G is merely a high-speed cellular service, however, technology aficionados know it’s much more than that—5G has the potential to facilitate major technological shifts in the way our world works. In our two-part series, the Mystic Media Blog will take a look at what 5G is and how it could shift our society.

WHAT IS 5G?

Let’s start with the basics. The G in 5G stands for Generation. 5G is the 5th generation of wireless technology. 5G will bring exponentially faster download & upload speeds with reduced latency, enabling many practical high-tech innovations across many different industries, in addition to many new consumer applications.

SPEED

4G has been the prevailing cellular technology for the past 5-8 years. 4G is currently responsible for the high speeds powering your phone. While 4G speeds average about 16.9 megabits per second (Mbps), 5G promises to deliver speeds at the Gigabit level, greatly enhancing the things your devices can do. For example, while 4G allows for streaming in HD, 5G will make it possible to stream 4K HDR content.

ACCESS

The appeal of 5G is not just speed, but access as well. 5G will allow many more devices to connect to 5G networks at once. In order to facilitate this, carriers will have to use more cell sites. Currently, there are about 25,000 200-foot cellular towers blanketing large portions of the US with cellular service. 5G will change that, in fact, there will be far more 5G cell sites in the future, each covering a smaller region. These are called “Small Cells” and function differently from large cellular towers.

Check out Verizon’s awesome breakdown of what “Small Cells” are and their importance below.

LATENCY

5G will also greatly reduce latency, or the amount of time it takes for devices to communicate with each other’s wireless networks. For online gamers, reduced latency has a great deal of applications, as well as in healthcare, autonomous vehicles, and many other examples which we’ll cover in our next blog on what 5G can do for the future.

SPECTRUMS

Unlike 4G LTE, 5G operates on three different spectrum bands.

Low-band spectrum is a sub-1GHz spectrum. It is primarily used by carriers in the US for LTE and offers great coverage area, great building penetration, and peak data speeds of 100Mbps.

Mid-band spectrum provides faster coverage and lower latency than low-band, but fails to penetrate buildings as well as LTE. Peak speeds are up to 1Gbps on mid-band spectrum.

High-band spectrum, also known as mmWave, can offer peak speeds of up to 10Gbps with lower coverage area and weak building penetration.

The real innovations facilitated by 5G are happening at high spectrum bands which are less used by cellular companies. Frequencies of 28GHz and 39GHz have large sections of spectrum available to create big channels for high speeds. Those bands have been used for very advanced technologies previously, such as connecting base stations to remote internet links, but they have never been used for consumer devices.

WHEN IS IT ROLLING OUT?

5G’s roll out will be gradual. As mentioned earlier, until there are enough cellular cites for 5G to cover the entire nation, 5G will work together with 4G to augment connection speeds.

AT&T  officially become the first carrier to roll out 5G service earlier this month when the carrier began offering 5G in parts of Atlanta, Charlotte, Dallas, Houston, Indianapolis, Louisville, Jacksonville, Oklahoma City, Raleigh, New Orleans, Waco and San Antonio. AT&T will expand 5G in early 2019.

Verizon began offering 5G fixed in homes in October 2018. Verizon’s 5G is currently available in portions of Houston, Indianapolis, and Los Angeles, with plans to roll out standards-based mobile 5G in 2019.

T-Mobile expects to launch 5G in New York, LA, Dallas, and Las Vegas in 2019 with nationwide rollout in 2020.

Sprint will deploy 5G in early 2019 with additional markets in the future.

In our next blog, we’ll explore how 5G will enable innovations that will change the way our world works. Stay tuned!

Android Pie (Image Via XDA Developers)

App Developers Take a Bigger Slice of the Pie with Android P

App developers looking to witness what Machine Learning can do to improve UI should take note of Android 9.0 Pie. First announced in March 2018, Android P was made public in August 2018. Android 9.0 marks a major overhaul of the Android OS focusing on UI and integrating Artificial Intelligence to optimize user experience.

AI HELPS ANDROID PIE HELP YOU

Android’s latest OS takes a big step forward integrating AI into the UI. The Android website advertises that “Android 9 Pie harnesses the power of AI for a truly intuitive experience”.

One of the major implementations of AI in Pie is called App Actions. Android 9.0 monitors your routines, processes data, and offers predicted actions directly in the phone’s app launcher when appropriate. For example, it can recommend a song to you on Spotify when you’re on your morning commute. Android has focused on quality over quantity with regard to App Actions and they are startlingly accurate—when it has enough data collected on how you use your phone, often it predicts exactly what you do next.

In addition to App Actions, Android Pie also offers Adaptive Battery and Adaptive Brightness. Android teamed up with the AI company DeepMind to create Adaptive Battery, an AI-based program that learns how you use your phone and optimizes usage so that inactive apps and services don’t drain the battery. Adaptive Brightness learns your preferred brightness settings and automatically adjusts them to your liking.

Those concerned with privacy should note that Android has stated that all machine learning is happening on the device rather than in the cloud.

ANDROID ADOPTS GESTURES OVER BUTTONS

Perhaps the biggest UI overhaul is the transition from buttons to gestures. Android P is following the  iPhone X’s lead in using gestures rather than buttons. This means UI is very home-screen button centric. The overhaul may be jarring to some. Luckily, app users can have it both ways as gesture navigation is adjustable in the phone’s settings.

Check out the video breakdown of the differences between Apple iPhone X and Android P gestures below.

THIS PIE’S GONNA HAVE SLICES

Android has announced App Slices in Android Pie, but has yet to unveil them at this time. When you search for an app on Android,  the app icon comes up. With App Slices, Android will not only pull up the icon, but will pull up actual information within apps and allow you to interact with the app directly within the search results. For example, if you search for Uber, it may bring up time & price estimates to go to commonly frequented locations and allow you to set a pick-up without having to open the app directly.

Android Slices present a great opportunity for app developers to create shortcuts to functions in their app. They also constitute the beginnings of Google’s approach to “remote content.” Learn more about Slices below:

APP LIMITS FOR ENCOURAGING HEALTHY USE

Addicted to your phone? Android P not only tracks the amount of time you spend on your phone, it allows users to set time limits for how long an app can be used for a day. App Time Limits prevent you from opening apps when you’ve gone over your limit with no option to ignore—the only way to access them again for the day is to turn the time limit off from the Settings page.

HUNGRY FOR PIE?

As with all Android OS’s, Android Pie will have a staggered release across devices. As of November 2018, it is available on Pixel phones as well as The Essential Phone.

Meanwhile, Android Pie is anticipated to be rolled out on many other phones by December 21st. For a comprehensive, frequently updated breakdown, check out Android Central’s list of the expected roll out dates for each phone manufacturer.

Android Oreo

How to Optimize GPS and Background Processes for Android Oreo

As our past article Android Oreo Serves Up the Sweets will show, Android Oreo lived up to expectations upon release and gave both consumers and app developers plenty of enhancements to enjoy.

However, for app developers, enhancements to the UI aimed to conserve battery life affect GPS services and require changes to the code in order to optimize pre-existing apps for the new OS. Specifically, Android Oreo restricts apps that are running in the background with limited access to background services. Additionally, apps can no longer use their manifests to register for most implicit broadcasts. When an app is in the background, it is given several minutes to create and use services, but at the end of that time slot, the app is considered idle and the OS will stop running background services.

These changes directly affect apps with geolocation functionality. Android Oreo limits how frequently apps can gather location in the background. Background apps can only receive location updates a few times each hour. The APIs affected due to these limits include Fused Location Provider, Geofencing, Location Manager, Wifi Manager, GNSS Measurements and GNSS Navigation Messages.

Apps that currently use location services in previous Android OS’s will require an update to optimize for Android Oreo. Apps that use location services range anywhere from navigational apps like Waze and Google Maps to social media apps like Twitter, and food apps like Yelp and Seamless.

For apps that require frequent location updates, increasing the usage of the app in the foreground will ensure that the app gets frequent access to location information. In order to program this, developers must implement startServiceinForeground() instead of startService() in Activity class.

In Service class in onStartCommand(), developers can use the following code:

Screen Shot 2018-05-07 at 12.46.57 PM

Via StackOverflow

When foreground services running in the background consume high energy, Oreo fires an automatic push notification to the user informing them of the battery-consuming service. With the push notification in place, app users are more likely to uninstall apps that track location without conserving battery life, putting the onus on software developers to deliver battery-efficient apps. One of the biggest issues facing some app developers is ensuring that battery life is not sucked as a result of tracking location in apps. Check out our full rundown of how to build battery-efficient geolocation apps for supplementary reading.

The results of the limits put in place with Android O are increased battery life for the user and the necessity for app owners to consider how their apps interact with location information. Retaining a thorough understanding of how location information will be retrieved and used through out the development process ultimately benefits both software developers and consumers with better UI and more energy efficient processes.

Data Encryption

How to Safely Encrypt Sensitive Data in Your Mobile App

In November 2014, cybercriminals perpetrated one of the biggest cybercrimes of the decade. They hacked into Sony’s computer systems, stole sensitive data, paralyzed the company’s operations, and gradually leaked embarrassing information to the media. The hackers threatened to continue until Sony agreed to pull the controversial comedy The Interview from its theatrical release.

As the headlines will tell you, the encryption of sensitive data is one of the most important investments a company can make. Facebook is currently under heat for data protection practices. The UK National Crime Agency called WannaCry a signal moment for awareness of cyberattacks and their real world impact. With the stakes higher than ever, the encryption of sensitive data in apps has never been more important.

Here are our top tips on how to safely encrypt sensitive data in your mobile app.

TIP #1: Coding and Testing

Writing secure code is fundemental to creating a secure app. Obfuscating and minifying code so that it cannot be reverse engineered is critical to keeping a secure environment. Testing and fixing bugs when they are exposed should be an ongoing investment of resources as it will pay off in the long run.

Tip #2: Scramble Data

Sometimes, the best method of encrypting data is scrambling. Software and web developers often become obsessed with storing every bit of data in databases and logs, assuming it may be useful later, but doing so can create a target for cybercriminals.

Cunning developers will only store a scrambled version of the data, making it unreadable to the outside eye, but still useful for those who know how to query it correctly.

For an in-depth dive into scrambling data, check out this awesome essay on how Amazon does it.

Tip #3: In Transit Vs. At Rest Encryption

There are two types of data to be encrypted: in transit data and at rest data. In transit data is moving data, be it in transit via email, in apps, or through browsers and other web connections. At rest data is stored in databases, the cloud, computer hard drives, or mobile devices. In transit data can be protected through the implementation of robust network security controls and firewalls. At rest data can be protected through systematically categorizing and classifying data with data protection measures in mind.

Tip #4: Secret Vs. Public Key Algorithms

Secret Key Algorithms are algorithms that use the same key for encryption and decryption. Public-key algorithms us two different encryption keys, one for encryption and the other for decryption. The public key is how the data is sent and the private key decodes it. Public-key algorithms are more secure, but require more computer processing power.

Tip #5: Blockchain Cryptography

We’ve covered the Blockchain in our past article on The Revolutionary Mechanics of the Blockchain. Blockchain cryptography has been on the rise because blockchain databases are distributed and thus more resilient in the face of a DOS attack.

Tip #6: Apps that Clean Up after Themselves 

Apps that collect sensitive information don’t necessarily need to store it. It is wise to delete sensitive data from mobile apps when the data is no longer in active use.

Tip #7 Choose the Right Algorithm

There are several popular pre-existing algorithms in existence that can be used to encrypt sensitive data in mobile apps. Check out UpWork’s awesome rundown:

  1. Advanced Encryption Standard (AES)
  2. RSA
  3. IDEA
  4. Signal
  5. Blowfish and Two Fish
  6. Ring Learning With Errors or Ring-LWE

Over the last 10 years, enterprise-wide use of encryption has jumped by 22 percent according to the Ponemon Institute. When building a mobile app, investing in encrypting sensitive data will pay off in the long run and haunt those that short-change it.

Artificial

The Real Power of Artificial Intelligence

Technological innovations expand the possibilities of our world, but they can also shake-up society in a disorienting manner. Periods of major technological advancement are often marked by alienation. While our generation has seen the boon of the Internet, the path to a new world may be paved with Artificial Intelligence.

WHAT IS ARTIFICIAL INTELLIGENCE

Artificial intelligence is defined as the development of computer systems to perform tasks that normally require human intelligence, including speech recognition, visual perception, and decision-making. As recently as a decade ago, artificial intelligence evoked the image of robots, but AI is software not hardware. For app developers, the modern-day realization of artificial intelligence takes on a more amorphous form. AI is on all of your favorite platforms, matching the names and faces of your friends. It’s planning the playlist when you hit shuffle on Apple Music. It’s curating the best Twitter content from you based on data-driven logic that is often too complex even for the humans who programmed the AI to decipher.

MACHINE LEARNING

Currently, Machine Learning is the primary means of achieving artificial intelligence. Machine Learning is the ability for a machine to continuously improve its performance without humans having to explain exactly how to accomplish all of the tasks it has been given. Web and Software programmers create algorithms capable of recognizing patterns in data imperceptible to the human eye and alter their behavior based on them.

For example, Google’s autonomous cars view the road through a camera that streams the footage to a database that centralizes the information of all cars. In other words, when one car learns something—like an image or a flaw in the system—then all the cars learn it.

For the past 50 years, computer programming has focused on codifying existing knowledge and procedures and embedding them in machines. Now, computers can learn from examples to generate knowledge. Thus, Artificial Intelligence has already permanently disrupted the standard flow of knowledge from human to computer and vice versa.

PERCEPTION AND COGNITION

Machine learning has enabled the two biggest advances in artificial intelligence:  perception and cognition. Perception is the ability to sense, while cognition is the ability to reason. In a machine’s case, perception refers to the ability to detect objects without being explicitly told and cognition refers to the ability to identify patterns to form new knowledge.

Perception allows machines to understand aspects of the world in which they are situated and lays the groundwork for their ability to interact with the world. Advancements in voice recognition have been some of the most useful. In 2007, despite its incredibly limited functionality, Siri was an anomaly that immediately generated comparisons to HAL, the Artificial Intelligence in 2001: A Space Odyssey. 10 years later, the fact that iOS 11 enables Siri to translate French, German, Italian, Mandarin and Spanish is a passing story in our media lifecycle.

Image recognition has also advanced dramatically. Facebook and iOS both can recognize your friends’ faces and help you tag them appropriately. Vision systems (like the ones used in autonomous cars) formerly made a mistake when identifying a pedestrian once in every 30 frames. Today, the same systems err less than once in 30 million frames.

EXPANSION

AI has already made become a staple of mainstream technology products. Across every industry, decision-making executives are looking to capitalize on what AI can do for their business. No doubt whoever answers those questions first will have a major edge on their competitors.

Next week, we will explore the impact of AI on the Digital Marketing industry in the next installment of our blog series on AI.

Android Oreo

Android Oreo Serves Up the Sweets

Like the candy, Google’s newest delectable dessert-themed operating system Android 8.0 Oreo offers the best of both worlds: crunchy cookie goodness of versatile functionality and the creamy frosting of beautiful UI and presentation.

PROJECT TREBLE 

Project Treble is one of the major aspects of Android Oreo that makes it a full 1.0 update. Project Treble is designed to reduce device fragmentation by making it easier for hardware manufacturers to issue updates on Android devices. The architecture redesign modularizes the Android OS away from the drivers and other hardware-specific code. By making it easier for manufacturers to update Android devices, Project Treble makes accessing the latest Android OS from your devices  easier than ever.

HIGH-PERFORMANCE BLUETOOTH AUDIO

Android Oreo is loaded up with BLUETOOTH 5 and LDAC, making Oreo capable of supporting audio quality that surpasses what the vast majority of high-end audio equipment can reproduce.

LDAC is a codec that supports the transfer of 24 bit, 96kHz audio via Bluetooth. The closest competitor is Qualcomm’s aptX HD which supports 24 bit, 48kHz technology. LDAC was created by Sony, who donated the codec to Android for Oreo as a part of the core AOSP code for other OEMS to implement.

Whereas previous iterations of Bluetooth offered a range of 50m-100m outdoors and 10m-20m indoors, Bluetooth 5 can reach up to 200m outdoors and 40m indoors. Additionally, Bluetooth 5 BLE doubles Bluetooth 4.x BLE’s data transfer rate with up to 2Mbps. The kicker is: Bluetooth 5 actually utilizes up to 2.5 times less power while increasing range and speed.

BATTERY LIFE

The Android Oreo update includes multiple initiatives designed to improve battery life. Background execution limits have been enacted to limit requests to scheduled windows of activity, resulting in longer battery life and less strain on the device by inactive apps.

Android Oreo places two major limitations on what apps can do while users aren’t directly interacting with them:

  1. Background Service Limitations limit the use of background services by idle apps. This does not apply to foreground apps, which are defined as apps with visible activity, apps with a foreground service, or apps that are connected to another foreground app.​
  2. Broadcast Limitations prevent apps from using their manifest to register for implicit broadcasts. Apps can still use their manifest to register for broadcasts at runtime and for explicit broadcasts targeted specifically at their app.

For the most part, app developers can work around these limitations using JobScheduler jobs. Android has also made several improvements to JobScheduler.

Background execution limits will have a major impact on the functionality of existing and future apps, check out a full breakdown of the new functionality directly from Android.

Additionally, Android Oreo comes with Vitals. Vitals is an initiative by Google that improves system performance and stability by offering developers various tools to monitor app usage on a device. Vitals enables developers to  optimize their apps for improved battery life and performance.

UI

Google’s strategy with OS updates has become more and more minimal in recent years. The last major visual OS overhaul was enacted by Google in Android 5.0 Lollipop. Android Oreo does not change the name of the game, but offers a variety of UI improvements.

DOWNLOADABLE FONTS: Android 8.0 Oreo offers support for apps to request fonts from a “provider” application, reducing the amount of disk space spent by apps on storing font libraries individually.

NOTIFICATION CHANNELS: Notifications have always been one of the strong suits of Android Operating Systems. With Android Oreo, app notifications must be sorted by the developer into channels based on type, so that the user can then customize what types of notifications they would like to receive and how they receive them.

For example, users can modify characteristics of notification channels that apply to all notifications in that channel, including:

  • Importance
  • Sound
  • Lights
  • Vibration
  • Show on lock screen
  • Override do not disturb

PICTURE IN PICTURE MODE: Oreo ports Android’s famous “Picture-In-Picture Mode” for phones and tablets. Picture-In-Picture Mode allows users to view multiple apps at the same time. It is most handy for watching video or having a video call while using another app.

TAKEAWAY

Overall, Android 8.0 Oreo delivers the goods. It’s sleek, supports the best audio quality available, allows more UI customizability, saves battery life, and it’s a major step toward conquering device fragmentation which has plagued Android since its inception.

Generate Downloads with the Ultimate App Promotion Guide

App PromotionAs app developers, retaining an adept understanding of the marketing side of the business is of the utmost importance. An improperly promoted app, whether it’s good or not, will falter in the 6 million apps in app stores. Some larger companies can afford to outsource this work. Independent developers and companies developing apps for clients must have the knowledge to guide projects from development through release regardless of their expected level of involvement in enacting a release strategy. When developing your app, take into consideration our overview of app promotion strategies and best practices.

APP STORE OPTIMIZATION 

App Store Optimization is the bread and butter of all app marketing efforts. App stores are the largest driver of downloads for the vast majority of apps. When enacted properly, ASO will drive tens, hundreds, or even thousands of daily downloads from app stores depending on the search traffic of the keywords. Experienced developers create ASO strategies before they begin the programming process.

Selecting keywords is the first and most important process of ASO. Searches in the app store are typed out with thumbs rather than a full keyboard, thus thinking of key shorthand terms is vital to improving search rankings. Developers must evaluate the amount of search traffic for each keyword and how competitive that search traffic is. Pursuing high traffic search terms can backfire because apps can falter against the high level of competition. Developers should continually refine their keywords and have a strategy ready for when their apps improve in search rankings. Over time, apps grow stronger in app store search and can eventually rank for more competitive keywords. It’s vital for developers to constantly refine their ASO strategies and build toward more competitive search terms. Many companies create one strategy for when their apps are first entering the store and a separate strategy for when they improve in ASO strength and can compete with higher volume search terms.

ASO does not end with the release. Engagement signals like retention, number times people open the app, and length of usage increase app store rankings. Developers must constantly be working toward improving the UI of their apps, as retention will boost ASO.

PAID ADVERTISING

While paid advertising, specifically social media ads, can be a major driver of app downloads, it’s important to understand where paid advertising factors into the equation. Before enacting paid ads, developers should have established a proven revenue model and overall business model. How much revenue an app generates per download will dictate the paid advertising budget. Without a model for revenue per download, app promotion can quickly become too expensive to maintain and end up in the red.

THE BENEFITS OF A SOFT LAUNCH

A soft launch is when developers make their app available in app stores without any promotional push. The small set of users you acquire through a soft launch can act as an initial beta user group that will inform your understanding of how consumers are using your app.

App developers often come to realize a major disconnect between why they think their app is good versus the opinion of their users. Experienced developers make the most of their analytics and continuously dedicate resources to the iterative process of improving their apps.

THE DANGERS OF CROSS-PROMOTION

While cross-promotion is a popular tactic, it’s also one that can backfire. App developers find partners with relevant but separate audiences and promote traffic to one another’s pages or content. The key to cross-promotion is finding a partner with an audience that is going to give an equivalent amount of exposure. The potential pitfall is that when users redirect out of the app, it reduces retention, ultimately damaging ASO.

Rather than partner with another app or company, some developers elect to develop feeder games and alternate apps which cross-promote to one another, maximizing downloads without detracting from outside marketing efforts.

SEARCH ENGINE OPTIMIZATION

Many app developers promote their apps through their website with Google SEO, social media, content marketing & more. While some apps treat their website as a landing page with a large download button, there is much more that can be done. For example, hosting Youtube content or a blog on your site will draw users in to your brand and retain them on the web page.

Enacting SEO for your app store URL can be even more effective than for your website. App Store URLs can outrank websites in SEO because of the authoritative domain of iTunes and Google Play.

PUBLICITY AND OTHER ENTREPRENEURIAL METHODS

While effective ASO and app promotion can be done on a relatively low budget, app promotion doesn’t have to begin and end on the tech side of things. Many developers make a point of developing their public persona through social media and external publicity in order to foster an audience to whom they can later market their products.

THE ROAD TO SUCCESS

Ultimately, the road to success is not smooth, but bumpy. With the right mix of expert development, continuous maintenance, vigilance and dedication, an app can break through the sea of competition and become a profitable enterprise.

app-promotion-3

App Promotion Strategies and Best Practices

As app developers, retaining an adept understanding of the marketing side of the business is of the utmost importance. An improperly promoted app, whether it’s good or not, will falter in the 6 million apps in app stores. Some larger companies can afford to outsource this work. Independent developers and companies developing apps for clients must have the knowledge to guide projects from development through release regardless of their expected level of involvement in enacting a release strategy. When developing your app, take into consideration our overview of app promotion strategies and best practices.

APP STORE OPTIMIZATION 

App Store Optimization is the bread and butter of all app marketing efforts. App stores are the largest driver of downloads for the vast majority of apps. When enacted properly, ASO will drive tens, hundreds, or even thousands of daily downloads from app stores depending on the search traffic of the keywords. Experienced developers create ASO strategies before they begin the programming process.

Selecting keywords is the first and most important process of ASO. Searches in the app store are typed out with thumbs rather than a full keyboard, thus thinking of key shorthand terms is vital to improving search rankings. Developers must evaluate the amount of search traffic for each keyword and how competitive that search traffic is. Pursuing high traffic search terms can backfire because apps can falter against the high level of competition. Developers should continually refine their keywords and have a strategy ready for when their apps improve in search rankings. Over time, apps grow stronger in app store search and can eventually rank for more competitive keywords. It’s vital for developers to constantly refine their ASO strategies and build toward more competitive search terms. Many companies create one strategy for when their apps are first entering the store and a separate strategy for when they improve in ASO strength and can compete with higher volume search terms.

ASO does not end with the release. Engagement signals like retention, number times people open the app, and length of usage increase app store rankings. Developers must constantly be working toward improving the UI of their apps, as retention will boost ASO.

PAID ADVERTISING

While paid advertising, specifically social media ads, can be a major driver of app downloads, it’s important to understand where paid advertising factors into the equation. Before enacting paid ads, developers should have established a proven revenue model and overall business model. How much revenue an app generates per download will dictate the paid advertising budget. Without a model for revenue per download, app promotion can quickly become too expensive to maintain and end up in the red.

THE BENEFITS OF A SOFT LAUNCH

A soft launch is when developers make their app available in app stores without any promotional push. The small set of users you acquire through a soft launch can act as an initial beta user group that will inform your understanding of how consumers are using your app.

App developers often come to realize a major disconnect between why they think their app is good versus the opinion of their users. Experienced developers make the most of their analytics and continuously dedicate resources to the iterative process of improving their apps.

THE DANGERS OF CROSS-PROMOTION

While cross-promotion is a popular tactic, it’s also one that can backfire. App developers find partners with relevant but separate audiences and promote traffic to one another’s pages or content. The key to cross-promotion is finding a partner with an audience that is going to give an equivalent amount of exposure. The potential pitfall is that when users redirect out of the app, it reduces retention, ultimately damaging ASO.

Rather than partner with another app or company, some developers elect to develop feeder games and alternate apps which cross-promote to one another, maximizing downloads without detracting from outside marketing efforts.

SEARCH ENGINE OPTIMIZATION

Many app developers promote their apps through their website with Google SEO, social media, content marketing & more. While some apps treat their website as a landing page with a large download button, there is much more that can be done. For example, hosting Youtube content or a blog on your site will draw users in to your brand and retain them on the web page.

Enacting SEO for your app store URL can be even more effective than for your website. App Store URLs can outrank websites in SEO because of the authoritative domain of iTunes and Google Play.

PUBLICITY AND OTHER ENTREPRENEURIAL METHODS

While effective ASO and app promotion can be done on a relatively low budget, app promotion doesn’t have to begin and end on the tech side of things. Many developers make a point of developing their public persona through social media and external publicity in order to foster an audience to whom they can later market their products.

THE ROAD TO SUCCESS

Ultimately, the road to success is not smooth, but bumpy. With the right mix of expert development, continuous maintenance, vigilance and dedication, an app can break through the sea of competition and become a profitable enterprise.

Android O: What Google’s Latest OS Offers App Developers

On March 21st, Google unveiled the developer preview for the latest version of the largest OS in the world: Android O. For consumers, it means improved UI, design, battery life, & more. For app developers, it has far deeper implications. With release anticipated in Q3 2017, here is our rundown of the top takeaways about Android O for Android developers:

BATTERY LIFE

The main focus of Android O appears to be to continue Android Nougat’s initiative to reduce battery life. The OS will limit and manage what launched apps can do in the background when multiple apps are open. For example, if a user has a geolocation app open in the background while using another app, location updates will happen less frequently for the background app.

In technical terms, background execution & location limits have been reigned in, allowing the OS to better manage background activity. Background apps are defined by Google as apps showing no visible activity, no foreground service & not connected to a foreground app through its services. Location changes affect the following APIs:

  • Fused Location Provider (FLP): The local system service computes a new location for background apps only a few times each hour, according to the interval defined in the Android O behavior change. Foreground apps will not experience location sampling rates in relation to Android 7.1.1 (API level 25).
  • Geofencing: Background apps can receive geofencing transition events more frequently than from FLP.
  • GNSS Measurements: Callbacks registered to receive outputs from GnssMeasurement and GnssNavigationMessage will stop executing for background apps.
  • Location Manager: Location updates will be provided to background apps only a few times per hour according to the interval defined in the Android O behavior change.

NOTIFICATION CHANNELS

Android OS’s have always thrived in the notification department. Android O allows developers to group notifications into channels. Developers must select a channel for each distinct type of notification they send with the goal of making things easier and more customizable for the user. For example, a user can turn off the “Sports” notification channel from the New York Times app if they are already getting sports notifications from the ESPN app.

Developers can also allow user behavior to dictate notification channels. For example, the developer of a messaging app can create separate notification channels for each of a user’s messaging threads.

WI-FI AWARE

Wi-Fi Aware, or Neighbor Awareness Network (NAN), allows devices to discover and connect directly with each other without any other connectivity between them, like Wi-Fi Access Point or Cellular. Two phones can connect with each other with NAN and share data at high speeds without any additional apps or configuration, opening up tons of possibilities for developers.

Learn more about Wi-Fi Aware:

HI-FI BLUETOOTH AUDIO

Android O supports Hi-Fi Bluetooth audio. While the quality of the audio still depends on the speaker or headphone through which one listens, this is a major improvement for music lovers.

ADAPTIVE ICONS

Android O will introduce adaptive launcher icons. Adaptive icons support visual effects and can display a variety of shapes across different device models. Adaptive icons are a major tool for developers to guide the user’s eye and enhance UX. Check out Android’s developer site to learn more.

RELEASE SCHEDULE

The O Developer preview will run from March 21st to the final Android O public release anticipated in Q3 2017. Android will provide incremental updates in mid-May, June, & July. Until Q3 2017, the onus is on Android developers to prepare their future and existing apps for the latest operating system.