Tag Archives: Communication

5G: Exploring the Fifth Generation of Cellular Mobile Communications

In December 2018, AT&T made history by becoming the first mobile carrier to roll out 5G service. The average person probably thinks that 5G is merely a high-speed cellular service, however, technology aficionados know it’s much more than that—5G has the potential to facilitate major technological shifts in the way our world works. In our two-part series, the Mystic Media Blog will take a look at what 5G is and how it could shift our society.

WHAT IS 5G?

Let’s start with the basics. The G in 5G stands for Generation. 5G is the 5th generation of wireless technology. 5G will bring exponentially faster download & upload speeds with reduced latency, enabling many practical high-tech innovations across many different industries, in addition to many new consumer applications.

SPEED

4G has been the prevailing cellular technology for the past 5-8 years. 4G is currently responsible for the high speeds powering your phone. While 4G speeds average about 16.9 megabits per second (Mbps), 5G promises to deliver speeds at the Gigabit level, greatly enhancing the things your devices can do. For example, while 4G allows for streaming in HD, 5G will make it possible to stream 4K HDR content.

ACCESS

The appeal of 5G is not just speed, but access as well. 5G will allow many more devices to connect to 5G networks at once. In order to facilitate this, carriers will have to use more cell sites. Currently, there are about 25,000 200-foot cellular towers blanketing large portions of the US with cellular service. 5G will change that, in fact, there will be far more 5G cell sites in the future, each covering a smaller region. These are called “Small Cells” and function differently from large cellular towers.

Check out Verizon’s awesome breakdown of what “Small Cells” are and their importance below.

LATENCY

5G will also greatly reduce latency, or the amount of time it takes for devices to communicate with each other’s wireless networks. For online gamers, reduced latency has a great deal of applications, as well as in healthcare, autonomous vehicles, and many other examples which we’ll cover in our next blog on what 5G can do for the future.

SPECTRUMS

Unlike 4G LTE, 5G operates on three different spectrum bands.

Low-band spectrum is a sub-1GHz spectrum. It is primarily used by carriers in the US for LTE and offers great coverage area, great building penetration, and peak data speeds of 100Mbps.

Mid-band spectrum provides faster coverage and lower latency than low-band, but fails to penetrate buildings as well as LTE. Peak speeds are up to 1Gbps on mid-band spectrum.

High-band spectrum, also known as mmWave, can offer peak speeds of up to 10Gbps with lower coverage area and weak building penetration.

The real innovations facilitated by 5G are happening at high spectrum bands which are less used by cellular companies. Frequencies of 28GHz and 39GHz have large sections of spectrum available to create big channels for high speeds. Those bands have been used for very advanced technologies previously, such as connecting base stations to remote internet links, but they have never been used for consumer devices.

WHEN IS IT ROLLING OUT?

5G’s roll out will be gradual. As mentioned earlier, until there are enough cellular cites for 5G to cover the entire nation, 5G will work together with 4G to augment connection speeds.

AT&T  officially become the first carrier to roll out 5G service earlier this month when the carrier began offering 5G in parts of Atlanta, Charlotte, Dallas, Houston, Indianapolis, Louisville, Jacksonville, Oklahoma City, Raleigh, New Orleans, Waco and San Antonio. AT&T will expand 5G in early 2019.

Verizon began offering 5G fixed in homes in October 2018. Verizon’s 5G is currently available in portions of Houston, Indianapolis, and Los Angeles, with plans to roll out standards-based mobile 5G in 2019.

T-Mobile expects to launch 5G in New York, LA, Dallas, and Las Vegas in 2019 with nationwide rollout in 2020.

Sprint will deploy 5G in early 2019 with additional markets in the future.

In our next blog, we’ll explore how 5G will enable innovations that will change the way our world works. Stay tuned!

A Guide to Promotional Writing Part 5: Marketing Effectively Through Social Media

The Mystic Media Blog has devoted our expertise into a five-part series of articles detailing the ins and outs of Promotional Writing, concluding with this post on writing for social media. The series covered several topics, including general techniques, suggested processes, press releases, and website copy writing.

The advent of social media had a dramatic affect on culture and society. The entire world became interconnected at the click of a button. Suddenly, everyone’s favorite brands and artists were available for communication anywhere, anytime using your smartphone. The newspaper became even more irrelevant to the younger generation as they could receive news updates directly from their favorite artists and brands, skipping the middleman.

All brands should have their marketing team running multiple social media accounts. It’s the cheapest and most direct route to consumers who want to hear what you have to say; who show by the act of following/liking the brand that they desire information and communication.

In honor of social media, we’ve gathered tips for writing for social media and structured them with the succinct, direct quips fitting of the format.

“BREVITY IS THE SOUL OF WIT”

Most scholars agree Shakespeare would have killed the social media game. This famous quote from Hamlet rings true across all writing, especially social media. Rather than overloading followers with an abundance of wordy content, keep it simple, concise, and witty.

RESPOND/REACT QUICKLY

In order to engage consumers, it’s vital to reply and interact promptly with followers on social media accounts (especially Twitter!). Remember: direct replies don’t overload your Twitter followers’ feed, making them a great, more intimate way to communicate with consumers.

A favorite, retweet, or follow back can also engage a follower as much as a reply.

CROSS-PROMOTE

Tweet “Follow us on Facebook for more updates.” Post “Check out our Twitter page!” on Facebook. Tweet Instagram photos. Grow your fan-base and keep them aware of the multiple platforms of communication by cross-promoting accounts. As in all forms of promotional writing, the call-to-action is among the integral parts of posting to social media.

PLAY IT SAFE

Perhaps this should be the number one rule: don’t make people furious. Play it safe when it comes to topical events. Be respectful of tragedies and don’t post anything politically incorrect. A single tweet can have huge repercussions.

Be extra careful when attempting to create a trend through hashtagging. This McDonald’s horror story serves as a moral tale of how important it is to be conscious of potential reactions to a brand before posting.

BUT DON’T BE AFRAID TO GET CHEEKY

Followers want to see a little personality out of the social media accounts they follow. Although you don’t want to offend anyone, you also won’t get any real response from boring posts. Try to keep it cheeky and create humorous posts. Analyze what connects most to your audience, take notes, and refine techniques over time.

MEME IT UP!

Memes are a great, modern way of effectively promoting a product while imparting humor. Check out this awesome article on memes for marketers.

FIND AN EFFECTIVE SOCIAL MEDIA MANAGEMENT TOOL

Social Media accounts require around the clock management. When you have separate accounts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr, and Google+, it’s difficult to keep track of each account everyday. Social Media Management tools like Hootsuite, Buffer, and more can be vital not only in managing accounts, but researching your followers and what posts are most effective.

INTERACT WITH CELEBRITIES

Cross-branding can raise awareness of a company and allow them to find their consumers in creative places. Interacting with select celebrities with compatible brands is a great way to attain exposure, gain access to new followers, and grow brand awareness.

DON’T UNDERESTIMATE TUMBLR

Tumblr is among the leading social media platforms underutilized by marketing teams. Tumblr hosts over 130.5 million blogs, while WordPress only has 70 million. Tumblr users average 12 minutes of use per day on the network–1.5 minutes more than what’s spent on Facebook.

For more information on Tumblr, check out this article over at Social Media Marketing.

CONTESTS

Social Media, specifically Facebook, is an ideal place to host contests. Any and all action the user takes toward entering a competition through Facebook will be publicized to their friends and followers on their newsfeed. Facebook recently banned Likegating, which certainly represents a roadblock, as well as an opportunity for more innovative approaches to social media contests.

KNOW YOUR AUDIENCE

This has been the theme of our promotional writing series, so it’s fitting close this conclusive article with the most important part of all promotional writing: know your audience. With regard to social media, it’s vital to understand what will connect with those who consume and who may desire the brand being represented. Know the lingo. Know the humor. Know what your audience is reading and redirect them to cool articles.

The goal of promotional social media is not exclusively to attain sales, but to cultivate followers who will pause and consider what you write. Engage and expand your fanbase, give them what they want, and be consistent.

At Mystic Media, our vast experience in strategic marketing and application development for both iOS and Android gives us expertise on the all formats of promotional writing: from social media, to search engine optimization, copy writing, web design, and more. Learn more by clicking here or by contacting us by phone at 801.994.6815