Category Archives: iOS Development

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The Future of Indoor GPS Part 1: Top Indoor Positioning Technologies

GPS can help you get from A to B, but what can it do to enhance your indoor retail experience?  Over the next several entries, the Mystic Media Blog will endeavor on a five-part deep dive into the top indoor location technologies and how they will help form the retail experience of the future.

GPS has become ingrained in our everyday lives. Zoomers will never know of a world without GPS, the world of Mapquest and just plain old maps.

While Google Maps, Waze, and Apple Maps can take you from your home to your favorite retailer, finding your way around large stores remains difficult. As a business owner, you want to make the act of navigating the store as easy as possible so that your customers have a positive experience finding what they want. Indoor GPS can solve that problem.

In the past five years, indoor positioning has blown up. The global market for indoor location technology is project to hit $40.99 billion by 2022, a significant increase from $5.22 billion in 2016. That’s a compound annual growth rate of 42%. With $2.4 billion anticipated in annual spending on beacons and asset tracking by the end of 2020, IPS or Indoor Positioning Systems are here to stay.

Here are the top IPS technologies in use today:

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BLE 5.1 BEACONS

Bluetooth Low Energy Beacons are tiny battery powered devices that can connect to bluetooth-enabled devices like smartphones.

When it comes to indoor positioning, the more precise the positioning, the larger the investment required to achieve it. Bluetooth Low Energy beacons have become a technology stack because they require relatively inexpensive hardware to achieve an accuracy of up to 1-3 meters. BLE 5.1 beacons have improved upon that, providing 1-10 centimeters of accuracy with minimal lag.

BLE is extremely power efficient and cost-effective, draining a phone’s battery by less than 1% when connected, and can be used within WiFi access points or lighting infrastructure. Since they infrequently require maintenance, they are often used in high-traffic venues.

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ULTRA-WIDEBAND (UWB)

Ultra-wideband (UWB) is a radio technology utilizing low power consumption for a high-bandwidth connection. UWB has extremely precise locating abilities, dialing in to locate objects within one centimeter.

In September 2019, Apple announced the iPhone 11 includes a “U1” chip with UWB technology; however, UWB technology is currently not widely available. Many consider it to be the future of indoor positioning technology, but the lack of existing infrastructure will likely delay mass adoption. Regardless, for applications like warehouse tracking where ultra-precise positioning is required, UWB is an ideal solution.

RFID

RFID TAGS

RFID stands for Radio Frequency Identification. RFID is a simple technology with a tag and a reader. The reader extracts data from the tag using radio-frequency electromagnetic field and identifies the object the tag is attached to.

Although RFID is often used in combination with other technologies for more precise indoor location, the market for RFID is gradually increasing. It’s currently slated for growth in the apparel and shoes space, with great potential in other markets such as healthcare and automotive.

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AR-BASED NAVIGATION

Indoor navigation utilizing Augmented Reality technologies can do more than just help you navigate a store, it can totally revolutionize the retail experience.  AR can create virtual paths and arrows to help navigate the store. For businesses, AR can improve internal processes by making it easier for staff to navigate offices and warehouses.

This technology is enabled by placing visual markers which can be scanned by the users using their mobile device’s camera. The phone will then guide the user through the retail experience and can be customized to help them find what they need.

In May 2019, the number of AR-enabled devices around the world reached 1.05 billion. Apple and Google are actively working on improving ARKit and ARCore, their AR software development frameworks. Beyond simply helping customers and staff navigate stores, AR will pave the way for personalized shopping experiences unlike any we’ve seen before.

CONCLUSION

While BLE Beacons are currently the leader in the marketplace, many technologies are competing to pioneer the most advanced and accurate indoor location technologies. Given the countless applications, the future is looking bright for indoor location applications! Tune in next week when we take a deep dive into BLE 5.1 beacons.

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How to Invest Wisely in an Application Development Project

All well-designed apps begin with an efficient app development process. An inefficient app development process will result in succumbing to pitfalls that will not only prove costly, but also lead to sub-par functionality. Here are our top tips on how to invest wisely in an application development project:

COME PREPARED

When developing your app, you need to know all of the ins and outs of what you want out of your product. During the course of the development process, you will be asked every applicable question and you will need to be able to answer them and to communicate your vision to the app development team so that they are inside your head and know it almost as well as you do.

Rather than waiting for the question to come up, get ahead of it with thorough preparation.

App development starts with the creation of a specifications document elucidating all aspects of the app to be built to ensure a thorough understanding of the idea. Create your own specifications in advance of reaching out to teams and make sure it’s comprehensive. Review the app specifications document thoroughly with prospective partners, make sure they have a comprehensive understanding and it accounts for everything you need your app to do.

Preparation is absolutely vital to staying on the same page with your application development team and avoiding costly hiccups and rebuilds down the line.

FIND THE RIGHT TEAM

Every client has different needs and every app development company has different strengths and weaknesses. Finding the right team is crucial for building the product that will get your business to the next level.

Some clients only need app development specialists, while others look for companies that can take a more holistic approach to their projects and provide input or services on marketing, web development, design and more. Ruminate on your unique needs, research and understand prospective companies strengths and weaknesses, and ensure it is a good match before committing to a long-term partnership with a company.

We recommend seeking a collaborative team with experts in app development as well as project management and the ability to expedite development by putting more programmers on projects. The best app development teams have experienced programmers that have built many apps before and can walk you through the process with ease.

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WIREFRAMES

The use of wireframes will save time and money in the app development process. A wireframe is a visual schematic or blueprint that outlines the design for an application without programming the core functions. Mobile app wireframes can take the form of downloadable apps or as websites. Wireframes replicate how the app will work and the flow of screens without incorporating core programming.

Wireframes save time and money because they help app developers get on the same page with their clients without requiring a hefty amount of programming. After reviewing the wireframes, clients can request modifications or approve the designs. The app development team then commences core programming.

The creation of wireframes before programming key functions and additions will save time, money, and headaches.

MAKE IT SCALABLE

Oftentimes when beginning the application development process, businesses elect to start by focusing on the Minimum Viable Product. While understanding what’s needed for the MVP and what’s extraneous to it, it’s vital to have an understanding of what features you may want to add in the future so that the application can be scalable to enable future iterations of the app.

While focusing on Phase 1 of the development process (building the MVP), keep a running wishlist of functions desired for Phase 2 of the development process so that as functions are added and modified, everyone remains cognizant of how current changes will support future functionality.

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TEST, TEST, TEST

Testing doesn’t begin upon the completion of the application, it’s an ongoing process that occurs internally as new components of the app are built. It is vital not to underbudget for testing, a common mistake in the app development process.

Core functions need to be repeatedly tested, as does UI and usability. Employing dedicated testers to specialize in testing specific components like core functions, sound, design, and more will ensure a fully-functioning app.

Veteran developers use test-driven development (TDD) in which programmers create tests to define the function or improvements of a function, run tests to see if the test fails, write the code so that tests pass, run tests again, correct the code, and repeat until all tests are passed. Test-driven development guarantees code coverage with unit tests for all functions.

CONCLUSION

When hiring an app development company to build your application, hire for the long haul. An ongoing strategic relationship will help you grow and if you choose the right partner, efficiency will increase as your collaborative relationship develops. A mobile application is a major investment of time and money—invest wisely!

Contact us today to learn about how our team can efficiently build your next mobile app.

Blog Cover Security

Protect Your Enterprise with the Top Mobile App Security Tips of 2019

A recent study conducted by AppKnox concluded that out of 100 top E-commerce apps, 95% failed basic security testing, 68% had four or more loopholes present in them, and 68% of apps were diagnosed with high severity threats.

Some of the most popular applications, including WhatsApp, Pokemon Go, and Facebook Messenger, are among the most frequently blacklisted among top enterprises due to the security risks they pose.

As a mobile app developer, security can lead to disaster for both your business and your consumers. Here are our top security tips for 2019:

TESTING AND CODE OPTIMIZATION

The two most important processes for building a secure app are extensive testing and constant refinement of code.

Disorganized code often causes data security risks. Minify code to ensure it is clean and concise and does not burden the application. When coding, think like an attacker and address any vulnerability a hacker could use to penetrate your application. Use libraries that show coding errors to ensure you catch security risks.

By budgeting for a rigorous testing and quality assurance process from the outset of the application development process, software developers ensure their applications will be thoroughly secure. Do not allow time-constraints getting a product to market to interfere with this crucial step. Test for functionality, usability, and security. Test, test, and test some more.

SECURE YOUR APIs

Enterprise developers are relying on application programming interfaces (APIs) more than ever, posing additional security requirements. API development and mobile app development share security considerations. Any vulnerability in an API is a vulnerability in the applications that the API connects. Solve potential headaches with the following tips:

  • Ensure all APIs integrated in your app are optimized for security.
  • Monitor all add-on software carefully to ensure that they do not present any system vulnerabilities.
  • Budget time to test the security of your APIs as well.

Check out TechBeacon’s 8 essential best practices for API security for additional reading.

LIMIT DATA COLLECTION AND PERMISSIONS

By collecting as little data as possible and minimizing permissions, app developers limit vulnerable attack points on their app. If the app does not require access to the camera or contacts, don’t request it. The same sentiment can be applied to data: make sure  users are aware of what data your application is collecting from them and only collect user data that is vital to the application’s functionality.

INTEGRATE A SECURITY TEAM FROM DAY ONE

Incorporating a dedicated security team from the inception of the development process on will ensure that the application has a cohesive security strategy intertwined with app functionality. Bringing the security team in from day one will minimize vulnerabilities that otherwise may slip through the cracks if they are brought on later in the process.

PROTECT CONSUMER DATA

Consumer data is generally the most vulnerable element for any app. The higher the volume of consumer data, the more there is for hackers to steal. In addition to limiting data collections, app developers should look into new data encryption technologies and biometric authentication. Decentralized database technology like the blockchain cryptology are among the most high-tech data protection measures tech companies can undertake.

Learn more about the Blockchain for mobile development via Application Development Trends.

CONCLUSION

In order to maintain secure environments, app developers must stay constantly stay up-to-date on the latest security technologies. Reading tech publications and maintaining awareness of the latest trends will ensure your enterprise is ready to integrate with tomorrow’s tech.

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How Wearable Smart Clothing Will Revolutionize Health, Fitness, and Fashion

Wearables are in a nascent stage since coming into vogue through the advent of Samsung Galaxy Gear in 2013 and the Apple Watch in 2015. Smartwatches and fitness devices like Fitbit continue to reign supreme and help us make our lives more efficient while tracking vital health data and improving our workouts.

The next generation of wearables will be able to cultivate even more data and transmit that information to health professionals with the help of 5G. Machine learning algorithms will help predict potential health issues based on the data gathered. In order to cultivate this data, we predict that wearable clothes fitted with sensors will rise in popularity, yielding ground-breaking applications in Fitness, Healthcare, Emergency Services, and Fashion.

FITNESS

The release of Fitbit in 2009 marked the first consumer-grade wearable focused on activity tracking, precipitating the advent of the smartwatch by four years. Since then, Fitbit has designed and released a line of products focusing on activity tracking, including the Fitbit Versa, a health and fitness smartwatch, and the Fitbit Ace, an activity tracker for children 8+.

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Fitbit isn’t the only major player in the wearables game. Nadi X Yoga Pants use built-in haptic vibrations to encourage wearers to move and hold positions.

Sensoria’s second generation connected socks use textile pressure sensors to track the pressure put on the user’s foot when running and inform the user when it senses too much pressure on a particular body part to prevent injury. They also track time, cadence, pace, speed, and distance.

The Thin Ice smart vest cools your body using thermo receptors, activating the bodies brown fat pathways which effectively burns white fat (bad fat).

OMsignal’s OmBra measures heart rate and breathing rhythm in addition to time, distance, cadence pace, and impact for runners.

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The Athos Core is perhaps the most thorough and expansive application in smart clothes today. Athos Core collects data from a line of clothing embedded with micro-EMG sensors and analyzes it to help improve your workout. Athos shirts can evaluate electrical activity produced by your muscles to track the exertion of major upper-body muscle groups (pecs, bis, tris, delts, lats, and traps).

HEALTHCARE AND EMERGENCY SERVICES

As cited in our last blog on 5G and healthcare, 86% of doctors say wearables increase patient engagement with their own health.

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The second generation Owlet Smart Sock is a smart-sock made for babies which uses pulse oximetry technology to monitor heart rate and sleep patterns.

Siren Smartsocks are designed to prevent diabetics from suffering from foot injuries. They have microsensors designed to continuously monitor temperature for inflammation and alert users through their smartphone app.

As wearable clothes become more popular, applications will automatically contact emergency services when the wearer’s health shows major warning signs.

Invisiwear offers wearable smart jewelry and other accessories with a panic button which gives the option to share your location with loved ones and 9-1-1.

The iBeat Heart Watch monitors health and notifies your loved ones and an EMT team in emergency situations.

FASHION

“Fashion tech” is gradually earning adoption.

On a mass consumer level, Levi’s teamed up with Google’s Project Jacquard to offer a smart trucker jacket designed for urban cyclists. Conducive yarn makes it easy for the user to tap, swipe, or hold the sleeve to fulfill simple tasks like changing music tracks, block or answer calls, or access navigation information.

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A London-based design firm THE UNSEEN created a line of luxury accessories including a backpack, phone case, scarf, and more which respond to air pressure, body temperature, wind, sunlight, and touch to change colors.

THE FUTURE OF WEARABLE CLOTHES

Recently, NBA commissioner Adam Silver unveiled the future of the NBA Jersey: a line of smart jerseys that allow you to customize the name and number on the jersey.

There’s no doubt that the future of wearable clothes is still unveiling itself to us as 5G receives mass adoption and programmers continue to uncover potential applications of machine learning. What is clear at this point is that wearable clothes will help make the human race smarter, stronger, healthier, and more efficient.

5G: Exploring the Fifth Generation of Cellular Mobile Communications

In December 2018, AT&T made history by becoming the first mobile carrier to roll out 5G service. The average person probably thinks that 5G is merely a high-speed cellular service, however, technology aficionados know it’s much more than that—5G has the potential to facilitate major technological shifts in the way our world works. In our two-part series, the Mystic Media Blog will take a look at what 5G is and how it could shift our society.

WHAT IS 5G?

Let’s start with the basics. The G in 5G stands for Generation. 5G is the 5th generation of wireless technology. 5G will bring exponentially faster download & upload speeds with reduced latency, enabling many practical high-tech innovations across many different industries, in addition to many new consumer applications.

SPEED

4G has been the prevailing cellular technology for the past 5-8 years. 4G is currently responsible for the high speeds powering your phone. While 4G speeds average about 16.9 megabits per second (Mbps), 5G promises to deliver speeds at the Gigabit level, greatly enhancing the things your devices can do. For example, while 4G allows for streaming in HD, 5G will make it possible to stream 4K HDR content.

ACCESS

The appeal of 5G is not just speed, but access as well. 5G will allow many more devices to connect to 5G networks at once. In order to facilitate this, carriers will have to use more cell sites. Currently, there are about 25,000 200-foot cellular towers blanketing large portions of the US with cellular service. 5G will change that, in fact, there will be far more 5G cell sites in the future, each covering a smaller region. These are called “Small Cells” and function differently from large cellular towers.

Check out Verizon’s awesome breakdown of what “Small Cells” are and their importance below.

LATENCY

5G will also greatly reduce latency, or the amount of time it takes for devices to communicate with each other’s wireless networks. For online gamers, reduced latency has a great deal of applications, as well as in healthcare, autonomous vehicles, and many other examples which we’ll cover in our next blog on what 5G can do for the future.

SPECTRUMS

Unlike 4G LTE, 5G operates on three different spectrum bands.

Low-band spectrum is a sub-1GHz spectrum. It is primarily used by carriers in the US for LTE and offers great coverage area, great building penetration, and peak data speeds of 100Mbps.

Mid-band spectrum provides faster coverage and lower latency than low-band, but fails to penetrate buildings as well as LTE. Peak speeds are up to 1Gbps on mid-band spectrum.

High-band spectrum, also known as mmWave, can offer peak speeds of up to 10Gbps with lower coverage area and weak building penetration.

The real innovations facilitated by 5G are happening at high spectrum bands which are less used by cellular companies. Frequencies of 28GHz and 39GHz have large sections of spectrum available to create big channels for high speeds. Those bands have been used for very advanced technologies previously, such as connecting base stations to remote internet links, but they have never been used for consumer devices.

WHEN IS IT ROLLING OUT?

5G’s roll out will be gradual. As mentioned earlier, until there are enough cellular cites for 5G to cover the entire nation, 5G will work together with 4G to augment connection speeds.

AT&T  officially become the first carrier to roll out 5G service earlier this month when the carrier began offering 5G in parts of Atlanta, Charlotte, Dallas, Houston, Indianapolis, Louisville, Jacksonville, Oklahoma City, Raleigh, New Orleans, Waco and San Antonio. AT&T will expand 5G in early 2019.

Verizon began offering 5G fixed in homes in October 2018. Verizon’s 5G is currently available in portions of Houston, Indianapolis, and Los Angeles, with plans to roll out standards-based mobile 5G in 2019.

T-Mobile expects to launch 5G in New York, LA, Dallas, and Las Vegas in 2019 with nationwide rollout in 2020.

Sprint will deploy 5G in early 2019 with additional markets in the future.

In our next blog, we’ll explore how 5G will enable innovations that will change the way our world works. Stay tuned!

Data Encryption

How to Safely Encrypt Sensitive Data in Your Mobile App

In November 2014, cybercriminals perpetrated one of the biggest cybercrimes of the decade. They hacked into Sony’s computer systems, stole sensitive data, paralyzed the company’s operations, and gradually leaked embarrassing information to the media. The hackers threatened to continue until Sony agreed to pull the controversial comedy The Interview from its theatrical release.

As the headlines will tell you, the encryption of sensitive data is one of the most important investments a company can make. Facebook is currently under heat for data protection practices. The UK National Crime Agency called WannaCry a signal moment for awareness of cyberattacks and their real world impact. With the stakes higher than ever, the encryption of sensitive data in apps has never been more important.

Here are our top tips on how to safely encrypt sensitive data in your mobile app.

TIP #1: Coding and Testing

Writing secure code is fundemental to creating a secure app. Obfuscating and minifying code so that it cannot be reverse engineered is critical to keeping a secure environment. Testing and fixing bugs when they are exposed should be an ongoing investment of resources as it will pay off in the long run.

Tip #2: Scramble Data

Sometimes, the best method of encrypting data is scrambling. Software and web developers often become obsessed with storing every bit of data in databases and logs, assuming it may be useful later, but doing so can create a target for cybercriminals.

Cunning developers will only store a scrambled version of the data, making it unreadable to the outside eye, but still useful for those who know how to query it correctly.

For an in-depth dive into scrambling data, check out this awesome essay on how Amazon does it.

Tip #3: In Transit Vs. At Rest Encryption

There are two types of data to be encrypted: in transit data and at rest data. In transit data is moving data, be it in transit via email, in apps, or through browsers and other web connections. At rest data is stored in databases, the cloud, computer hard drives, or mobile devices. In transit data can be protected through the implementation of robust network security controls and firewalls. At rest data can be protected through systematically categorizing and classifying data with data protection measures in mind.

Tip #4: Secret Vs. Public Key Algorithms

Secret Key Algorithms are algorithms that use the same key for encryption and decryption. Public-key algorithms us two different encryption keys, one for encryption and the other for decryption. The public key is how the data is sent and the private key decodes it. Public-key algorithms are more secure, but require more computer processing power.

Tip #5: Blockchain Cryptography

We’ve covered the Blockchain in our past article on The Revolutionary Mechanics of the Blockchain. Blockchain cryptography has been on the rise because blockchain databases are distributed and thus more resilient in the face of a DOS attack.

Tip #6: Apps that Clean Up after Themselves 

Apps that collect sensitive information don’t necessarily need to store it. It is wise to delete sensitive data from mobile apps when the data is no longer in active use.

Tip #7 Choose the Right Algorithm

There are several popular pre-existing algorithms in existence that can be used to encrypt sensitive data in mobile apps. Check out UpWork’s awesome rundown:

  1. Advanced Encryption Standard (AES)
  2. RSA
  3. IDEA
  4. Signal
  5. Blowfish and Two Fish
  6. Ring Learning With Errors or Ring-LWE

Over the last 10 years, enterprise-wide use of encryption has jumped by 22 percent according to the Ponemon Institute. When building a mobile app, investing in encrypting sensitive data will pay off in the long run and haunt those that short-change it.

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Integration with Siri and iMessage: Everything Your App Can Do

The upgrade from iOS 9 to iOS 10 was the biggest upgrade iOS has received in its 11 year history. As we covered in our blog How iOS 10′s Open Functionality Can Take Your App to the Next Level, the biggest upgrade to the operating system was the opening up of Siri and iMessage for third-party extensions.

The ability to integrate applications with iMessage and Siri creates a host of new functional possibilities for software developers. Here’s our rundown of the top ways to improve apps through Siri and iMessage integration:

SIRI INTEGRATION

As Alexa has proved, the voice assistant is burgeoning billion dollar business. With Google and Amazon leading the pack, Apple has taken many steps to improve Siri, including opening Siri up to third party integration.

However, Apple is prioritizing quality over quantity when it comes to Siri integrations.  Limiting the types of apps that can integrate with Siri enables Apple to build out robust integrations that take into account complex verbal applications. With robust integrations, Siri will be able to fulfill actions without forcing the user to alter the colloquial, natural construction of their spoken sentences. In other words: the integration is comprehensive, but it will only work with the following types of apps:

  • VoIP (Voice over IP) Calling
  • Messaging
  • Payments
  • Lists and Notes
  • Visual Codes
  • Photos
  • Workouts
  • Ride Booking
  • Car Commands
  • CarPlay
  • Restaurant Reservations

Siri integrations use “intents”. Apps that fit into the aforementioned categories describe a set of intents, or things the app can do, and Siri categorizes spoken orders by the user into intents to determine the next logical action.

Siri can pull up photos from applications like Vogue Runway and Looklive through voice command. It can send money to friends through Square Cash and Monzo, and can send messages through WhatsApp and LinkedIn. Siri’s vocabulary can process complex requests like “Hey Siri, show me my best photos of idyllic sunsets taken last summer using The Roll.”

iOS 11 opened up a host of new intents. Siri can now lock smartcars and manage notes and to-do lists in productivity apps, as well as complete on-the-spot language translations.

With Siri integration, app developers can make use of one of the most extensive digital vocabularies on the planet to make life easier for users.

IMESSAGE APPS

iOS 10 not only opened iMessage up to developers, it also spawned iMessage apps: apps designed exclusively for the iMessage platform.

iMessage integration allows make it easy to pull up documents, links, and information right from iMessage and send it on the fly. Productivity apps like Evernote can integrate to allow for updates to be both sent and updated through iMessage. Travel apps like AirBNB make it easy to discuss potential travel plans. Games like Words with Friends and GamePidgeon make it easy to simultaneously play games and text. The Starbucks iMessage app allows users to send digital gift cards using Apple Pay. Dropbox and OneDrive make files stored in the cloud easily accessible and shareable.

Unlike Siri, there is no limitation on what types of apps can integrate with iMessage. Due to limited functionality, enthusiasm for developing apps exclusively for the iMessage platform is fading according to Mac Rumors, but integrating with iMessage can greatly enhance the UI of existing apps.

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The Real Power of Artificial Intelligence

Technological innovations expand the possibilities of our world, but they can also shake-up society in a disorienting manner. Periods of major technological advancement are often marked by alienation. While our generation has seen the boon of the Internet, the path to a new world may be paved with Artificial Intelligence.

WHAT IS ARTIFICIAL INTELLIGENCE

Artificial intelligence is defined as the development of computer systems to perform tasks that normally require human intelligence, including speech recognition, visual perception, and decision-making. As recently as a decade ago, artificial intelligence evoked the image of robots, but AI is software not hardware. For app developers, the modern-day realization of artificial intelligence takes on a more amorphous form. AI is on all of your favorite platforms, matching the names and faces of your friends. It’s planning the playlist when you hit shuffle on Apple Music. It’s curating the best Twitter content from you based on data-driven logic that is often too complex even for the humans who programmed the AI to decipher.

MACHINE LEARNING

Currently, Machine Learning is the primary means of achieving artificial intelligence. Machine Learning is the ability for a machine to continuously improve its performance without humans having to explain exactly how to accomplish all of the tasks it has been given. Web and Software programmers create algorithms capable of recognizing patterns in data imperceptible to the human eye and alter their behavior based on them.

For example, Google’s autonomous cars view the road through a camera that streams the footage to a database that centralizes the information of all cars. In other words, when one car learns something—like an image or a flaw in the system—then all the cars learn it.

For the past 50 years, computer programming has focused on codifying existing knowledge and procedures and embedding them in machines. Now, computers can learn from examples to generate knowledge. Thus, Artificial Intelligence has already permanently disrupted the standard flow of knowledge from human to computer and vice versa.

PERCEPTION AND COGNITION

Machine learning has enabled the two biggest advances in artificial intelligence:  perception and cognition. Perception is the ability to sense, while cognition is the ability to reason. In a machine’s case, perception refers to the ability to detect objects without being explicitly told and cognition refers to the ability to identify patterns to form new knowledge.

Perception allows machines to understand aspects of the world in which they are situated and lays the groundwork for their ability to interact with the world. Advancements in voice recognition have been some of the most useful. In 2007, despite its incredibly limited functionality, Siri was an anomaly that immediately generated comparisons to HAL, the Artificial Intelligence in 2001: A Space Odyssey. 10 years later, the fact that iOS 11 enables Siri to translate French, German, Italian, Mandarin and Spanish is a passing story in our media lifecycle.

Image recognition has also advanced dramatically. Facebook and iOS both can recognize your friends’ faces and help you tag them appropriately. Vision systems (like the ones used in autonomous cars) formerly made a mistake when identifying a pedestrian once in every 30 frames. Today, the same systems err less than once in 30 million frames.

EXPANSION

AI has already made become a staple of mainstream technology products. Across every industry, decision-making executives are looking to capitalize on what AI can do for their business. No doubt whoever answers those questions first will have a major edge on their competitors.

Next week, we will explore the impact of AI on the Digital Marketing industry in the next installment of our blog series on AI.

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The Best New Features of iOS 11

While we thoroughly enjoyed iOS 10’s open functionality and all it offered app developers, Apple’s premiere operating system is due for a refresh. iOS 11 has been making waves in its public beta release, here are the top upgrades coming to Apple’s landmark OS:

MAJOR UPGRADES FOR IPAD

Apple’s iOS 11 preview states right off the bat: “A giant step for iPhone. A monumental leap for iPad.” iOS 11 offers a number of improvements for iPad users.

The improved Dock now looks a lot like the macOS dock. Users can put dozens of apps in the doc and easily pull it up by swiping upward.

Need to use two apps at the same time? iOS has your back. Like Picture-In-Picture Mode for Android, which we detailed last week in our coverage of Android Oreo, iOS 11 allows you to use two apps at the same time—something that will inevitably come in handy on the large screens of the iPad.

Apple Pencil Instant Notes via Redmond Pie

APPLE PENCIL receives a major upgrade in iOS 11. Instant Markup makes it easy to mark up PDFs, screenshots and more. Instant Notes and Inline Drawing let you customize your screen. The Scan and Sign feature also makes it easy to sign important documents online and send them in the flash of an eye.

SIRI MATURES

WIRED recently detailed the path toward improving the voice of iOS: Siri. While Google and Amazon have excelled in their virtual assistant development, Siri seems to have lagged behind. iOS 11 revamps Siri’s voice to sound much more natural, while also teaching her to translate Chinese, Spanish, French, German, or Italian.

GET READY FOR AUGMENTED REALITY!

When Pokemon Go took the world by storm, “Augmented Reality” became a household name. Now, the time has come for app developers rejoice! iOS 11 features ARKit, a new development framework that makes it easy for developers to build incredible AR experiences.

ARKit allows developers to create 2D or 3D elements in the live view from iPhone and iPad camera’s in order to make them appear as if they exist in the real world. ARKit combines device motion tracking, camera scene capture, advanced scene processing, and display conveniences to make building AR experiences a breeze.

Check out some of the best AR experiences built with ARKit so far.

CAMERA TIME

Thanks to a new compression technology, iOS 11 will be able to store video using less space than ever. Additionally, the camera will allow users to loop live videos, to trim and edit live videos, to grab a still from a live photo, and to capture time and movement with long exposure photos.

Apple App Store via BGR

APP STORE REDESIGN

The rigorous standards of Apple’s App Store always lent itself to curation. With that in mind, Apple has redesigned the App Store to emphasize discovery. The new App Store will offer a completely separate tab for Games, a variety of daily stories and a tab for the best apps of the day, all curated by Apple!

FILES, PAYMENT, AND MORE

iOS 11 is a comprehensive upgrade that comes equipped with a host of other great additions, including:

- FILES: Never lose track of important documents again! The Files app makes it easy to find files stored on iOS devices, in iCloud Drive, and even across other cloud services like Box and Dropbox.

- APPLE PAY IN IMESSAGE: iOS 11 will make peer-to-peer payments easy, allowing users to send Apple Pay payments as a part of iMessage.

- CONTROL CENTER: The Control Center has received a complete redesign. The new Control Center will appear all on one page and is customizable, allowing users to personalize the design to the most helpful layout.

TAKEAWAYS

If you are an iPad user, you are truly in for a treat when iOS 11 comes out. If you only use iPhone, iOS 11 still delivers a fresh redesign with improved functionality. iOS 11 is yet another solid entry in Apple’s OS canon.

Generate Downloads with the Ultimate App Promotion Guide

App PromotionAs app developers, retaining an adept understanding of the marketing side of the business is of the utmost importance. An improperly promoted app, whether it’s good or not, will falter in the 6 million apps in app stores. Some larger companies can afford to outsource this work. Independent developers and companies developing apps for clients must have the knowledge to guide projects from development through release regardless of their expected level of involvement in enacting a release strategy. When developing your app, take into consideration our overview of app promotion strategies and best practices.

APP STORE OPTIMIZATION 

App Store Optimization is the bread and butter of all app marketing efforts. App stores are the largest driver of downloads for the vast majority of apps. When enacted properly, ASO will drive tens, hundreds, or even thousands of daily downloads from app stores depending on the search traffic of the keywords. Experienced developers create ASO strategies before they begin the programming process.

Selecting keywords is the first and most important process of ASO. Searches in the app store are typed out with thumbs rather than a full keyboard, thus thinking of key shorthand terms is vital to improving search rankings. Developers must evaluate the amount of search traffic for each keyword and how competitive that search traffic is. Pursuing high traffic search terms can backfire because apps can falter against the high level of competition. Developers should continually refine their keywords and have a strategy ready for when their apps improve in search rankings. Over time, apps grow stronger in app store search and can eventually rank for more competitive keywords. It’s vital for developers to constantly refine their ASO strategies and build toward more competitive search terms. Many companies create one strategy for when their apps are first entering the store and a separate strategy for when they improve in ASO strength and can compete with higher volume search terms.

ASO does not end with the release. Engagement signals like retention, number times people open the app, and length of usage increase app store rankings. Developers must constantly be working toward improving the UI of their apps, as retention will boost ASO.

PAID ADVERTISING

While paid advertising, specifically social media ads, can be a major driver of app downloads, it’s important to understand where paid advertising factors into the equation. Before enacting paid ads, developers should have established a proven revenue model and overall business model. How much revenue an app generates per download will dictate the paid advertising budget. Without a model for revenue per download, app promotion can quickly become too expensive to maintain and end up in the red.

THE BENEFITS OF A SOFT LAUNCH

A soft launch is when developers make their app available in app stores without any promotional push. The small set of users you acquire through a soft launch can act as an initial beta user group that will inform your understanding of how consumers are using your app.

App developers often come to realize a major disconnect between why they think their app is good versus the opinion of their users. Experienced developers make the most of their analytics and continuously dedicate resources to the iterative process of improving their apps.

THE DANGERS OF CROSS-PROMOTION

While cross-promotion is a popular tactic, it’s also one that can backfire. App developers find partners with relevant but separate audiences and promote traffic to one another’s pages or content. The key to cross-promotion is finding a partner with an audience that is going to give an equivalent amount of exposure. The potential pitfall is that when users redirect out of the app, it reduces retention, ultimately damaging ASO.

Rather than partner with another app or company, some developers elect to develop feeder games and alternate apps which cross-promote to one another, maximizing downloads without detracting from outside marketing efforts.

SEARCH ENGINE OPTIMIZATION

Many app developers promote their apps through their website with Google SEO, social media, content marketing & more. While some apps treat their website as a landing page with a large download button, there is much more that can be done. For example, hosting Youtube content or a blog on your site will draw users in to your brand and retain them on the web page.

Enacting SEO for your app store URL can be even more effective than for your website. App Store URLs can outrank websites in SEO because of the authoritative domain of iTunes and Google Play.

PUBLICITY AND OTHER ENTREPRENEURIAL METHODS

While effective ASO and app promotion can be done on a relatively low budget, app promotion doesn’t have to begin and end on the tech side of things. Many developers make a point of developing their public persona through social media and external publicity in order to foster an audience to whom they can later market their products.

THE ROAD TO SUCCESS

Ultimately, the road to success is not smooth, but bumpy. With the right mix of expert development, continuous maintenance, vigilance and dedication, an app can break through the sea of competition and become a profitable enterprise.