Tag Archives: App

Break the Bank with the Top In-App Purchase Tactics for 2022

As seasoned app developers, we are experienced in building a wide variety of apps spanning many categories. Every app is different and begets a unique answer to the all important question: What’s the best way to monetize?

App Figures recently published a study which showed only 5.9% of Apple App Store apps are paid, compared to a paltry 3.7% on Google Play. Thus, the freemium model reigns supreme—according to app sales statistics, 48.2% of all mobile app revenue derives from in-app purchases.

When creating an in-app purchase ecosystem, many psychological and practical considerations must be evaluated. Below, please find our best practices for setting in-app purchase prices in 2022.

BEHAVIORAL ECONOMICS

Behavioral economics is a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making. Creating an in-app purchase ecosystem begins with understanding and introducing the psychological factors which incentivize users to make purchases. For example, the $0.99 pricing model banks on users perceiving items that cost $1.99 to be closer to a $1 price point than $2. Reducing whole dollar prices by one cent is a psychological tactic proven to be effective for both in-app purchases and beyond.

Another psychological pricing tactic is to remove the dollar sign or local currency symbol from the IAP storefront and employ a purchasable in-app currency required to purchase IAPs. By removing the association with real money, users see the value of each option on a lower stakes scale. Furthermore, in-app currencies can play a major role in your retention strategy.

ANCHORING

Anchoring is a cognitive bias where users privilege an initial piece of information when making purchasing decisions. Generally, this applies to prices—app developers create a first price point as an anchoring reference, then slash it to provide users with value. For example, an in-app purchase might be advertised at $4.99, then slashed to $1.99 (60% off) for a daily deal. When users see the value in relation to the initial price point, they become more incentivized to buy.

Anchoring also relates to the presentation of pricing. We have all seen bundles and subscriptions present their value in relation to higher pricing tiers. For example, an annual subscription that’s $20/year, but advertised as a $36 value in relation to a monthly subscription price of $2.99/month. In order for your users to understand the value of a purchase, you have to hammer the point home through UI design.

OPTIMIZE YOUR UI

UI is very important when it comes to presenting your in-app purchases. A well-designed monetization strategy can be made moot by insufficient UI design. Users should always be 1-2 taps away from the IAP storefront where they can make purchases. The prices and discounts of each pricing option should be clearly delineated on the storefront.

Furthermore, make sure you are putting your best foot forward with how you present your prices. Anchoring increases the appeal of in-app purchases, but in order for the user to understand the deal, you have to highlight the value in your UI design by advertising it front and center in your IAP UI.

OFFER A VARIETY OF CHOICES

There are a number of IAPs trending across apps. In order to target the widest variety of potential buyers, we recommend offering a variety of options. Here are a few commonly employed options:

  • BUNDLES: Offer your IAPs either à la carte or as a bundle for a discount. Users are always more inclined to make a bigger purchase when they understand they are receiving an increased value.
  • AD FREE: Offer an ad-free experience to your users. This is one of the more common tactics and die-hard users will often be willing to pay to get rid of the ad experience.
  • SPECIAL OFFERS: Limited-time offers with major discounts are far more likely to attract user attention. Special offers create a feeling of scarcity as well as instill the feeling of urgency. Consider employing holiday specials and sending personalized push notifications to promote them.
  • MYSTERY BOX: Many apps offer mystery boxes—bundles often offered for cheap that contain a random assortment of IAPs. Users may elect to take a chance and purchase in hopes of receiving a major reward.

While offering users a variety of choices for IAPs is key, having too many choices can cause analysis paralysis and be stultifying to users. Analysis paralysis is when users are hesitant to make an in-app purchase because they’ve been given too many options. Restrict your IAPs to the most appealing options to make decisions easy for your users.

TEST, TEST, TEST

As with any component of app development, testing is the key to understanding your audience and refining your techniques. We recommend testing your app with a random user group and taking their feedback as well as having them fill out a questionnaire. A/B Testing, or split-run testing, consists of testing two different user groups with two different app experiences. A/B testing enables app developers to see how users react to different experiences and to evaluate what tactics are most user-effective.

There are many tactics to help incentivize users to make that big step and invest capital in an app. Savvy developers innovate every day—stay tuned on the latest trends to keep your in-app purchase strategy on the cutting edge.

Cloud-Powered Microdroid Expands Possibilities for Android App Developers

Android developers have a lot to look forward to in 2021, 2022, and beyond. Blockchain may decentralize how Android apps are developed, Flutter will see increased adoption for cross-platform development, and we expect big strides in AR and VR for the platform. Among the top trends in Android development, one potential innovation has caught the attention of savvy app developers: Microdroid.

Android developers and blogs were astir earlier this year when Google engineer Jiyong Park announced via the Android Open Source Project that they are working on a new, minimal Android-based Linux image called Microdroid.

Details about the project are scant, but it’s widely believed that Microdroid will essentially be a lighter version of the Android system image designed to function on virtual machines. Google is preparing for a world in which even smartphone OS’s require a stripped-down version that can be run through the cloud.

Working from a truncated Linux, Microdroid will pull the system image from the device (tablet or phone), creating a simulated environment accessible from any remote device. It has the ability to enable a world in which users can access Google Play and any Android app using any device.

What does this mean for developers?

Microdroid will open up new possibilities for Android apps in embedded and IoT spaces which require potentially automated management and a contained virtual machine which can mitigate security risks. Cloud gaming, cloud computing—even smartphones with all features stored in the cloudare possible. Although we will have to wait and see what big plans Google has for Microdroid and how Android developers capitalize on it, at this juncture, it’s looking like the shift to the cloud may entail major changes in how we interact with our devices. App developers are keen to keep their eyes and heads in the cloud.

Although no timeline for release has been revealed yet, we expect more on Microdroid with the announcement of Android 12.

LiDAR: The Next Revolutionary Technology and What You Need to Know

In an era of rapid technological growth, certain technologies, such as artificial intelligence and the internet of things, have received mass adoption and become household names. One up-and-coming technology that has the potential to reach that level of adoption is LiDAR.

WHAT IS LIDAR?

LiDAR, or light detection and ranging, is a popular remote sensing method for measuring the exact distance of an object on the earth’s surface. Initially used in the 1960s, LiDAR has gradually received increasing adoption, particularly after the creation of GPS in the 1980s. It became a common technology for deriving precise geospatial measurements.

LiDAR requires three components: the scanner, laser, and GPS receiver. The scanner sends a pulsed laser to the GPS receiver to calculate an object’s variable distances from the earth surface. The laser emits light which travels to the ground and reflects off things like buildings, tree branches and more. The reflected light energy then returns to the LiDAR sensor where the associated information is recorded. In combination with photodetector and optics, it allows for an ultra-precise distance detection and topographical data.

WHY IS LIDAR IMPORTANT?

As we covered in our rundown of the iPhone 12, new iOS devices come equipped with a brand new LiDAR scanner. LiDAR now enters the hands of consumers who have Apple’s new generation of devices, enabling enhanced functionality and major opportunities for app developers. The proliferation of LiDAR signals toward the technology finding mass adoption and household name status.

There are two different types of LiDAR systems: Terrestrial and Airborne. Airborne LiDAR are installed on drones or helicopters for deriving an exact measurement of distance, while Terrestrial LiDAR systems are installed on moving vehicles to collect pinpoints. Terrestrial LiDAR systems are often used to monitor highways and have been employed by autonomous cars for years, while airborne LiDAR are commonly used in environmental applications and gathering topographical data.

With the future in mind, here are the top LiDAR trends to look out for moving forward:

SUPERCHARGING APPLE DEVICES

LiDAR enhances the camera on Apple devices significantly. Auto-focus is quicker and more effective on those devices. Moreover, it supercharges AR applications by greatly enhancing the speed and quality of a camera’s ability to track the location of people as well as place objects.

One of the major apps that received a functionality boost from LiDAR is Apple’s free Measure app, which can measure distance, dimensions, and even whether an object is level. The measurements determined by the app are significantly more accurate with the new LiDAR scanner, capable of replacing physical rulers, tape measures, and spirit levels.

Microsoft’s Seeing AI application is designed for the visually impaired to navigate their environment, however, LiDAR takes it to the next level. In conjunction with artificial intelligence, LiDAR enables the application to read text, identify products and colors, and describe people, scenes, and objects that appear in the viewfinder.

BIG INVESTMENTS BY AUTOMOTIVE COMPANIES

LiDAR plays a major role in autonomous vehicles, relying on a terrestrial LiDAR system to help them self-navigate. In 2018, reports suggest that the automotive segment acquired a business share of 90 percent. With self-driving cars inching toward mass adoption, expect to see major investments in LiDAR by automotive companies in 2021 and beyond.

As automotive companies look to make major investments in LiDAR, including Volkswagen’s recent investment in Aeva, many LiDAR companies are competing to create the go-to LiDAR system for automotive companies. Check out this great article by Wired detailing the potential for this bubble to burst.

LIDAR DRIVING ENVIRONMENTAL APPLICATIONS

Beyond commercial applications and the automotive industry, LiDAR is gradually seeing increased adoption for geoscience applications. The environmental segment of the LiDAR market is anticipated to grow at a CAGR of 32% through 2025. LiDAR is vital to geoscience applications for creating accurate and high-quality 3D data to study ecosystems of various wildlife species.

One of the main environmental uses of LiDAR is for soliciting topographic information on landscapes. Topographic LiDAR is expected to see a growth rate of over 25% over the coming years. These systems can see through forest canopy to produce accurate 3D models of landscapes necessary to create contours, digital terrain models, digital surface models and more.

CONCLUSION

In March 2020, after the first LiDAR scanner became available in the iPad Pro, The Verge put it perfectly when they said that the new LiDAR sensor is an AR hardware solution in search of software. While LiDAR has gradually found increasing usage, it is still a powerful new technology with burgeoning commercial usage. Enterprising app developers are looking for new ways to use it to empower consumers and businesses alike.

For supplementary viewing on the inner workings of the technology, check out this great introduction below, courtesy of Neon Science.

Top Mobile Marketing Trends Driving Success in 2021

Mobile app marketing is an elusive and constantly evolving field. For mobile app developers, getting new users to install games is relatively cheap at just $1.47 per user, while retaining them is much more difficult. It costs on average $43.88 to prompt a customer to make an in-app purchase according to Liftoff. An effective advertising strategy will make or break your UI—and your bank. In 2019, in-game ads made up 17% of all revenue. By 2024, that number is expected to triple.

2020 was a year that saw drastic changes in lifestyle—mobile app users were no exception. What trends are driving app developers to refine their advertising and development tactics in 2021? Check out our rundown below.

Real Time Bidding

ads-bidding-for-authors-strategy-guide-and-bid-calculator

In-app bidding is an advanced advertising method enabling mobile publishers to sell their ad inventory in an automated auction. The technology is not new—it’s been around since 2015 when it was primarily used on a desktop. However, over the past few years, both publishers and advertisers have benefited from in app-bidding, eschewing the traditional waterfall method.

In-app bidding enables publishers to sell their ad space at auction. Advertisers simultaneously bid against one another. The dense competition enables a higher price (CPM) for publishers. For advertisers, bidding decreases fragmentation between demand sources since they can bid on many at once. In the traditional waterfall method, ad mediation platforms prioritize ad networks they’ve worked with in the past before passing it on the premium ad networks. In-app bidding changes the game by enabling publishers to offer their inventory to auctions which include a much wider swath of advertisers beyond the traditional waterfall.

Bidding benefits all parties. App publishers see increased demand for ad inventory, advertisers access more inventory, and app users see more relevant ads. In 2021, many expect in-app bidding to gain more mainstream popularity. Check out this great rundown by AdExchanger for more information on this exciting new trend.

Rewarded Ads Still King

rewarded ad

We have long championed rewarded ads on the Mystic Media blog. Rewarded ads offer in-game rewards to users who voluntarily choose to view an ad. Everyone wins—users get tangible rewards for their time, publishers get advertising revenue and advertisers get valuable impressions.

App usage data from 2021 only increases our enthusiasm for the format. 71% of mobile gamers desire the ability to choose whether or not to view an ad. 31% of gamers said rewarded video prompted them to browse for products within a month of seeing them. Leyi Games implemented rewarded video and improved player retention while bringing in an additional $1.5 million US.

Facebook’s 2020 report showed that gamers find rewarded ads to be the least disruptive ad format, leading to longer gameplay sessions and more opportunities for content discovery.

Playable Ads

Playable ads have emerged as one of the foremost employed advertising tactics for mobile games. Playable ads enable users to sample gameplay by interacting with the ad. After a snippet of gameplay, the ad transitions into a call to action to install the game.

The benefits are obvious. If the game is fun and absorbing to the viewer, it has a much better chance of getting installed. By putting the audience in the driver’s seat, playable ads drive increased retention rates and  a larger number of high lifetime value (LTV) players.

Check out three examples of impactful playable ads compiled by Shuttlerock.

Short Ads, Big Appeal

As we are bombarded with more and more media on a daily basis, finding a way to deliver a concise message while cutting through the clutter can be exceptionally difficult. However, recent research from MAGNA, IPG Media Lab, and Snap Inc. shows it may be well worth it.

Studies show short-form video ads drive nearly identical brand preference and purchase intent as 15 second ads. Whereas short form ads were predominantly employed to grow awareness, marketers now understand that longer ads are perceived by the user as more intrusive, and they can get just as much ROI out of shorter and less expensive content.

Check out the graph below, breaking down the efficacy of 6 second vs. 15 second ads via Business of Apps.

Screen-Shot-2020-12-15-at-14.37.18

Conclusion

Mobile advertisers need to think big picture in terms of both their target customer and how they format their ads to best engage their audience. While the trends we outlined are currently in the zeitgeist, ultimately what matters most is engaging app users with effective content that delivers a valuable message without intruding on their experience on the app.

For supplementary reading on mobile marketing, check out our blog on the Top Mobile Ad Platforms You Need to Know for 2021

How App Developers Can Leverage the iPhone 12 to Maximize Their Apps

On October 23rd, four brand new iPhone 12 models were released to retailers. As the manufacturer of the most popular smartphone model in the world, whenever Apple delivers a new device its front-page news. Mobile app developers looking to capitalize on new devices must stay abreast of the latest technologies, how they empower applications, and what they signal about where the future of app development is headed.

With that in mind, here is everything app developers need to know about the latest iPhone models.

BIG DEVELOPMENTS FOR AUGMENTED REALITY

LiDAR is a method for measuring distances (ranging) by illuminating the target with laser light and measuring the reflection with a sensor

LiDAR is a method for measuring distances (ranging) by illuminating the target with laser light and measuring the reflection with a sensor

On a camera level, the iPhone 12 includes significant advancements. It is the first phone to record and edit Dolby Vision with HDR. What’s more, Apple has enhanced the iPhone’s LiDAR sensor capabilities with a third telephoto lens.

The opportunities for app developers are significant. For AR developers, this is a breakthrough—enhanced LiDAR on the iPhone 12 means a broad market will have access to enhanced depth perception, enabling smoother AR object placement. The LIDAR sensor produces a 6x increase in autofocus speed in low light settings.

The potential use cases are vast. An enterprise-level application could leverage the enhanced camera to show the inner workings of a complex machine and provide solutions. Dimly lit rooms can now house AR objects, such as Christmas decorations. The iPhone 12 provides a platform for AR developers to count on a growing market of app users to do much more with less light, and scan rooms with more detail.

The iPhone 12’s enhanced LiDAR Scanner will enable iOS app developers to employ Apple’s ARKit 4 to attain enhanced depth information through a brand-new Depth API. ARKit 4 also introduces location anchors, which enable developers to place AR experiences at a specific point in the world in their iPhone and iPad apps.

With iPhone 12, Apple sends a clear message to app developers: AR is on the rise.

ALL IPHONE 12 MODELS SUPPORT 5G

5G 2

The entire iPhone 12 family of devices supports 5G with both sub-6GHz and mmWave networks. When iPhone 12 devices leverage 5G with the Apple A14 bionic chip, it enables them to integrate with IoT devices, and perform on ML algorithms at a much higher level.

5G poses an endless array of possibilities for app developers—from enhanced UX, more accurate GPS, improved video apps, and more. 5G will reduce dependency on hardware as app data is stored in the cloud with faster transfer speeds. In addition, it will enable even more potential innovation for AR applications.

5G represents a new frontier for app developers, IoT, and much more. Major carriers have been rolling out 5G networks over the past few years, but access points remain primarily in major cities. Regardless, 5G will gradually become the norm over the course of the next few years and this will expand the playing field for app developers.

WHAT DOES IT MEAN?

Beyond the bells and whistles, the iPhone 12 sends a very clear message about what app developers can anticipate will have the biggest impact on the future of app development: AR and 5G. Applications employing these technologies will have massive potential to evolve as the iPhone 12 and its successors become the norm and older devices are phased out.

How to Leverage AR to Boost Sales and Enhance the Retail Experience

The global market for VR and AR in retail will reach $1.6 billion by 2025 according to research conducted by Goldman Sachs. Even after years of growing popularity, effectively employed Augmented Reality experiences feel to the end-user about as explicitly futuristic as any experience created by popular technology.

We have covered the many applications for AR as an indoor positioning mechanism on the Mystic MediaTM blog, but when it comes to retail, applications for AR are providing real revenue boosts and increased conversion rates.

Augmented Reality (AR) History

Ivan Sutherland 1

While working as an associate professor at Harvard University, computer scientist Ivan Sutherland, aka the “Father of Computer Graphics”, created an AR head-mounted display system which constituted the first AR technology in 1968. In the proceeding decades, AR visual displays gained traction in universities, companies, and national agencies as a way to superimpose vital information on physical environments, showing great promise for applications for aviation, military, and industrial purposes.

Fast forward to 2016, the sensational launch of Pokemon GO changed the game for AR. Within one month, Pokemon GO reached 45 million users, showing there is mainstream demand for original and compelling AR experiences.

Cross-Promotions

Several big brands took advantage of Pokemon GO’s success through cross-promotions. McDonald’s paid for Niantic to turn 3,000 Japan locations into gyms and PokeStops, a partnership that has recently endedStarbucks took advantage of Pokemon GO’s success as well by enabling certain locations to function as PokeStops and gyms, and offering a special Pokemon GO Frappucino.

One of the ways retailers can enter into the AR game without investing heavily in technology is to cross-promote with an existing application.

In 2018, Walmart launched a partnership with Jurassic World’s AR game: Jurassic World Alive. The game is similar to Pokemon GO, using a newly accessible Google Maps API to let players search for virtual dinosaurs and items on a map, as well as battle other players. Players can enter select Walmart locations to access exclusive items.

Digital-Physical Hybrid Experiences

The visual augmentation produced by AR transforms physical spaces by leveraging the power of computer-generated graphics, an aesthetic punch-up proven to increase foot traffic. While some retailers are capitalizing on these hybrid experiences through cross-promotions, others are creating their own hybrid experiential marketing events.

Foot Locker developed an AR app that used geolocation to create a scavenger hunt in Los Angeles, leading customers to the location where they could purchase a pair of LeBron 16 King Court Purple shoes. Within two hours of launching the app, the shoes sold out.

AR also has proven potential to help stores create hybrid experiences through indoor navigation. Users can access an augmented view of the store through their phones, which makes in-store navigation easy. Users scan visual markers, recognized by Apple’s ARKitGoogle’s ARCore, and other AR SDKs, to establish their position, and AR indoor navigation applications can offer specific directions to their desired product.

Help Consumers Make Informed Choices

Ikea Place Screenshots

AR is commonly employed to enrich consumers’ understanding of potential purchases and prompt them to buy. For example, the “IKEA Place” app allows shoppers to see IKEA products in a superimposed graphics environment. IKEA boasts the app gives shoppers 98% accuracy in buying decisions.

Converse employs a similar application, the “Converse Sampler App”, which enables users to view what a shoe will look like on their feet through their device’s camera. The application increases customer confidence, helping them make the decision to purchase.

Treasury Wines Estates enhances the consumer experience with “Living Wine Labels”: AR labels that bring the history of the vineyard to life and provide users with supplementary information, including the history of the vineyard the wine came from and tasting notes.

Conclusion

AR enables striking visuals that captivate customers. As a burgeoning tool, AR enables companies to get creative and build innovative experiences that capture their customers’ imagination. Retailers who leverage AR will seize an advantage both in the short term and in the long term as the technology continues to grow and evolve.

Maximize Profits with the Top Freemium Tactics of 2020

The global gaming market is estimated at $152 billion, with 45% derived from mobile games. The mobile game market is constantly evolving, new tactics and even platforms, like Apple Arcade, are being introduced. As a mobile game developer, being dynamic and staying up on the latest trends is of the utmost importance. Staying on top of these trends will help make a more engaging and profitable mobile game.

Keeping this in mind, below are the top freemium tactics of 2020:

RETENTION IS (STILL) KING

Mobile game developers must remember that freemium games begin and end with a good retention strategy that keeps users engaged.

Daily Tasks: Set-up daily tasks that pass the Starbucks Test. One of them can be opening the app on a daily basis. These should be fairly simple to complete and offer a reward, encouraging users to integrate gameplay into their daily lives.

Rewards Pack on User Birthdays: Give users some kind of bonus on their birthday to enrich their personal relationship with the game.

Challenge Dormant Users: After 3 days, give users a special, temporary challenge to reengage them with the app. Temporary promotions can be an effective way to instill a sense of urgency in the call-to-action and trigger users to open the app.

Promotion Before Subscription/Free Trial Ends: Tempt the user to sign-up or to extend their subscription by offering a temporary promotion 24-48 hours before their free trial/subscription ends.

When it comes to measuring retention, check out the model retention rates below from The Tool (Performance-Based Mobile ASO):

  • Day 1 Retention – 40%
  • Day 7 Retention – 20%
  • Day 28 Retention – 10%

Retention can also be tracked hourly instead of daily where Day 1 Retention will be the percentage of users who returned within 24-48 hours from the install. Here’s how it might look in analytics systems such as devtodev (via The Tool):

Retention-Analytics

OUTSTREAM VIDEO ADS

Outstream Video is a new type of video ad unit, referred to sometimes as “native video”, designed for targeting mobile users.

Outstream Video ads do not require placement within a Youtube video. They play with the sound off on mobile screens when more than 70% of the ad is visible. The user can tap the ad to turn the sound on and restart the video from the beginning, or they can continue scrolling. When less than 70% of the ad is visible, the video pauses.

Advertisers such as the Hong Kong tourism board have had great success using Outstream Video ads, delivering 30% incremental reach with a 40% lower cost per completed video and 85% lower CPM.

REWARDED ADS PAY OFF

When it comes to monetizing a mobile game through advertising, rewarded ads remain at the top of the food chain. A recent survey of app publishers asked what their most successful monetization method was. Rewarded Video Ads won with 75% of the vote.

By offering users some kind of in-game reward, such as an extra life, a bonus item, or a new avatar, app developers can improve UI and engagement while encouraging ad views without bothering the user. Rewarded ads remain the ad unit with the highest earning potential.

LOOT BOXES

A loot box is a randomized box of in-game prizes. Users pay for an in-app purchase, but there is no guarantee of whether it will contain gold or pennies, the user has to make the decision to purchase in exchange a random reward. While this tactic is somewhat controversial in Europe where Belgium and the Netherlands have cracked down and labeled it gambling, it remains a popular tactic. Loot boxes are particularly effective for  Whales, wealthy mobile game users who will readily pay to improve their performance in the game.

SELL YOUR DATA

The collection and sale of data is a massive industry. If your app offers the technical means to collect user-generated data such as geolocation, it may be worth it to acquire user consent to license that data.

Applications like Waze & Foursquare receive community-generated data from their users and effectively leverage it to monetize their applications. Waze licenses data to businesses placing location-based ads, whereas Foursquare licenses point of interest geolocation data to Google & Apple for their first party GPS apps Apple Maps & Google Maps.

CONCLUSION

It is important to keep in mind that monetization is the icing on the cake—without an engaging game that hooks users, there will be nothing to monetize. However, making key decisions in the development process with the monetization strategy in mind will *literally* pay off in the long run.

Check out our previous blogs on Mobile Game Monetization for an overview of the fundamentals.

Protect Your Enterprise with the Top Mobile App Security Tips of 2019

A recent study conducted by AppKnox concluded that out of 100 top E-commerce apps, 95% failed basic security testing, 68% had four or more loopholes present in them, and 68% of apps were diagnosed with high severity threats.

Some of the most popular applications, including WhatsApp, Pokemon Go, and Facebook Messenger, are among the most frequently blacklisted among top enterprises due to the security risks they pose.

As a mobile app developer, security can lead to disaster for both your business and your consumers. Here are our top security tips for 2019:

TESTING AND CODE OPTIMIZATION

The two most important processes for building a secure app are extensive testing and constant refinement of code.

Disorganized code often causes data security risks. Minify code to ensure it is clean and concise and does not burden the application. When coding, think like an attacker and address any vulnerability a hacker could use to penetrate your application. Use libraries that show coding errors to ensure you catch security risks.

By budgeting for a rigorous testing and quality assurance process from the outset of the application development process, software developers ensure their applications will be thoroughly secure. Do not allow time-constraints getting a product to market to interfere with this crucial step. Test for functionality, usability, and security. Test, test, and test some more.

SECURE YOUR APIs

Enterprise developers are relying on application programming interfaces (APIs) more than ever, posing additional security requirements. API development and mobile app development share security considerations. Any vulnerability in an API is a vulnerability in the applications that the API connects. Solve potential headaches with the following tips:

  • Ensure all APIs integrated in your app are optimized for security.
  • Monitor all add-on software carefully to ensure that they do not present any system vulnerabilities.
  • Budget time to test the security of your APIs as well.

Check out TechBeacon’s 8 essential best practices for API security for additional reading.

LIMIT DATA COLLECTION AND PERMISSIONS

By collecting as little data as possible and minimizing permissions, app developers limit vulnerable attack points on their app. If the app does not require access to the camera or contacts, don’t request it. The same sentiment can be applied to data: make sure  users are aware of what data your application is collecting from them and only collect user data that is vital to the application’s functionality.

INTEGRATE A SECURITY TEAM FROM DAY ONE

Incorporating a dedicated security team from the inception of the development process on will ensure that the application has a cohesive security strategy intertwined with app functionality. Bringing the security team in from day one will minimize vulnerabilities that otherwise may slip through the cracks if they are brought on later in the process.

PROTECT CONSUMER DATA

Consumer data is generally the most vulnerable element for any app. The higher the volume of consumer data, the more there is for hackers to steal. In addition to limiting data collections, app developers should look into new data encryption technologies and biometric authentication. Decentralized database technology like the blockchain cryptology are among the most high-tech data protection measures tech companies can undertake.

Learn more about the Blockchain for mobile development via Application Development Trends.

CONCLUSION

In order to maintain secure environments, app developers must stay constantly stay up-to-date on the latest security technologies. Reading tech publications and maintaining awareness of the latest trends will ensure your enterprise is ready to integrate with tomorrow’s tech.

App Developers Take a Bigger Slice of the Pie with Android P

App developers looking to witness what Machine Learning can do to improve UI should take note of Android 9.0 Pie. First announced in March 2018, Android P was made public in August 2018. Android 9.0 marks a major overhaul of the Android OS focusing on UI and integrating Artificial Intelligence to optimize user experience.

AI HELPS ANDROID PIE HELP YOU

Android’s latest OS takes a big step forward integrating AI into the UI. The Android website advertises that “Android 9 Pie harnesses the power of AI for a truly intuitive experience”.

One of the major implementations of AI in Pie is called App Actions. Android 9.0 monitors your routines, processes data, and offers predicted actions directly in the phone’s app launcher when appropriate. For example, it can recommend a song to you on Spotify when you’re on your morning commute. Android has focused on quality over quantity with regard to App Actions and they are startlingly accurate—when it has enough data collected on how you use your phone, often it predicts exactly what you do next.

In addition to App Actions, Android Pie also offers Adaptive Battery and Adaptive Brightness. Android teamed up with the AI company DeepMind to create Adaptive Battery, an AI-based program that learns how you use your phone and optimizes usage so that inactive apps and services don’t drain the battery. Adaptive Brightness learns your preferred brightness settings and automatically adjusts them to your liking.

Those concerned with privacy should note that Android has stated that all machine learning is happening on the device rather than in the cloud.

ANDROID ADOPTS GESTURES OVER BUTTONS

Perhaps the biggest UI overhaul is the transition from buttons to gestures. Android P is following the  iPhone X’s lead in using gestures rather than buttons. This means UI is very home-screen button centric. The overhaul may be jarring to some. Luckily, app users can have it both ways as gesture navigation is adjustable in the phone’s settings.

Check out the video breakdown of the differences between Apple iPhone X and Android P gestures below.

THIS PIE’S GONNA HAVE SLICES

Android has announced App Slices in Android Pie, but has yet to unveil them at this time. When you search for an app on Android,  the app icon comes up. With App Slices, Android will not only pull up the icon, but will pull up actual information within apps and allow you to interact with the app directly within the search results. For example, if you search for Uber, it may bring up time & price estimates to go to commonly frequented locations and allow you to set a pick-up without having to open the app directly.

Android Slices present a great opportunity for app developers to create shortcuts to functions in their app. They also constitute the beginnings of Google’s approach to “remote content.” Learn more about Slices below:

APP LIMITS FOR ENCOURAGING HEALTHY USE

Addicted to your phone? Android P not only tracks the amount of time you spend on your phone, it allows users to set time limits for how long an app can be used for a day. App Time Limits prevent you from opening apps when you’ve gone over your limit with no option to ignore—the only way to access them again for the day is to turn the time limit off from the Settings page.

HUNGRY FOR PIE?

As with all Android OS’s, Android Pie will have a staggered release across devices. As of November 2018, it is available on Pixel phones as well as The Essential Phone.

Meanwhile, Android Pie is anticipated to be rolled out on many other phones by December 21st. For a comprehensive, frequently updated breakdown, check out Android Central’s list of the expected roll out dates for each phone manufacturer.

How to Optimize GPS and Background Processes for Android Oreo

As our past article Android Oreo Serves Up the Sweets will show, Android Oreo lived up to expectations upon release and gave both consumers and app developers plenty of enhancements to enjoy.

However, for app developers, enhancements to the UI aimed to conserve battery life affect GPS services and require changes to the code in order to optimize pre-existing apps for the new OS. Specifically, Android Oreo restricts apps that are running in the background with limited access to background services. Additionally, apps can no longer use their manifests to register for most implicit broadcasts. When an app is in the background, it is given several minutes to create and use services, but at the end of that time slot, the app is considered idle and the OS will stop running background services.

These changes directly affect apps with geolocation functionality. Android Oreo limits how frequently apps can gather location in the background. Background apps can only receive location updates a few times each hour. The APIs affected due to these limits include Fused Location Provider, Geofencing, Location Manager, Wifi Manager, GNSS Measurements and GNSS Navigation Messages.

Apps that currently use location services in previous Android OS’s will require an update to optimize for Android Oreo. Apps that use location services range anywhere from navigational apps like Waze and Google Maps to social media apps like Twitter, and food apps like Yelp and Seamless.

For apps that require frequent location updates, increasing the usage of the app in the foreground will ensure that the app gets frequent access to location information. In order to program this, developers must implement startServiceinForeground() instead of startService() in Activity class.

In Service class in onStartCommand(), developers can use the following code:

Screen Shot 2018-05-07 at 12.46.57 PM

Via StackOverflow

When foreground services running in the background consume high energy, Oreo fires an automatic push notification to the user informing them of the battery-consuming service. With the push notification in place, app users are more likely to uninstall apps that track location without conserving battery life, putting the onus on software developers to deliver battery-efficient apps. One of the biggest issues facing some app developers is ensuring that battery life is not sucked as a result of tracking location in apps. Check out our full rundown of how to build battery-efficient geolocation apps for supplementary reading.

The results of the limits put in place with Android O are increased battery life for the user and the necessity for app owners to consider how their apps interact with location information. Retaining a thorough understanding of how location information will be retrieved and used through out the development process ultimately benefits both software developers and consumers with better UI and more energy efficient processes.