Are you missing out on a once-in-a-lifetime opportunity to get in on a currency that could continue to dramatically increase in value over time?
Whether or not the recent surge in value of Bitcoin is a fluke, many agree the idea of cryptocurrency is here to stay. With physical cash having already taken a backseat to credit cards, does it stand to reason that digital currencies will become more prominent in the years to come? Many people are betting big on the answer to that question being yes.
Last week, we explored an overview of cryptocurrencies. For businesses with their eyes on the bottom line, the question becomes: Should you accept cryptocurrencies?
Here are the major factors to consider in making your decision of whether or not to accept cryptocurrencies:
One of the biggest pros of cryptocurrency is the way in which it protects your business from the risk of fraud. When payments are made through credit cards and PayPal, merchants risk these charges later being reversed if they are deemed a fraudulent purchase. With Bitcoin, payments are irreversible, so the bill for fraud is no longer footed by merchants.
INSTANT INTERNATIONAL PAYMENTS
The internet enables the sending of cryptocurrencies overseas to be as easy as sending them across the street. With no central authority to verify transactions, not only do international payments come with no additional cost, they are instant. Cryptocurrencies offer international payments with no extra fees, 0 business days to transfer, and no minimum or maximum transaction amounts, making them an excellent payment option for businesses looking to expand to far-reaching markets.
CHOOSE YOUR OWN TRANSACTION FEES
Instead of paying fees per transaction, cryptocurrencies allow you to pay fees that determine the speed at which money is received. The processing power required to process transactions is distributed across computers on the internet. Network owners make money by allowing merchants and users to use their systems to process transactions. Thus, users can choose their fees based on how fast they require their payments to be sent.
NO PCI-COMPLIANCE NECESSARY
While accepting credit cards online typically requires PCI-Compliance to ensure credit card information is stored safely, cryptocurrencies require businesses to secure their wallets without necessitating the federally-imposed fees that come with processing sensitive information like credit cards. Blockchain technology ensures that cryptocurrencies are secure and that security is cheaper to maintain.
ACCESS A NEW CROWD
As an emerging market with niche followers, the cryptocurrency audience is known for their fervor for all things related to their passion. By adopting cryptocurrencies at an early stage in their development, a business can set itself apart and expand their market to receive visibility from the avid cryptocurrency crowd that has invested in cryptocurrencies at this early stage.
Perhaps the greatest detriment to the cryptocurrency movement is the erratic nature of the value of the currency. Bitcoin is the staple cryptocurrency and with its value fluctuating wildly from day-to-day, most cryptocurrency owners would rather save their Bitcoin in hope that its value continues to spike than spend it on consumer goods.
What’s more, retailers may be afraid of accepting something that could lose value fast. When Square announced it was piloting a program to buy and sell Bitcoin through its app, Bitcoin’s price skyrocketed. If a major retailer like Amazon or Target were to elect to accept Bitcoin at their locations, no doubt Bitcoin’s value would spike once again. Thus, the silver lining of the market volatility is if a retailer does begin to accept it early, they could potentially make a large return on their initial investment.
Another major issue for merchants to consider is forthcoming regulations and potential litigation relating to the cryptocurrency markets. With cryptocurrencies still in their infancy, lawmakers are working to enact regulations to govern and tax them. As cryptocurrency becomes more mainstream, merchants that accept cryptocurrencies will have to be adaptable to periodic changes in the laws which govern cryptocurrency.
While there are some risks in accepting cryptocurrencies, there are potentially massive rewards. Becoming an early adopter of major cryptocurrencies when they are low in value is an investment that could pay off big time if the value of the currencies continues to rise. For forward-thinking entrepreneurs who are ready to adapt to their business environment, the decision to accept cryptocurrency is an easy one. As they say: the early bird gets the worm.