Tag Archives: Smartphone

Shaken Not Stirred: Apple Watch’s Anticipated Impact on Wearable Platform

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Last year was huge for Apple products. The company announced and released a number of very important advancements, including iPhone 6, iOS 8, OS Yosemite, and Swift. The one product Apple announced but didn’t release could prove to have the most significant impact: Apple Watch.

Wearables are the next big platform for app development. While they’ve already caught on in Toronto, wearables aren’t predicted to receive mass adoption in the US until Apple Watch begins shipping in April. The function of wearables in the user’s daily life isn’t widely understood by the public. As with tablets, until consumers have the opportunity to use the devices and experience first-hand what the fuss is about, they will remain skeptical and the technological and market potential of wearables will remain untapped.

With the release and impact of Apple Watch looming, a surge in relevancy for wearable devices is imminent. As an app developer, wearables present a major opportunity upon which to capitalize: a brand new platform with new rules and plenty of room for innovation.

While the iPad acted as a bridge between the laptop and the smartphone, Apple Watch will have the smallest screen, functional for receiving information and sending out responses via voice memo and dictated text. The screen-size and lack of keyboard mean the controls are extremely simple. One would imagine very few practical applications which would work, however, this summary of the Apple Watch announcement shows how much app developers can do within the simple control scheme: The Verge Apple Watch Announcement in 6 minutes

The Honeywell application allows you to control the temperature of your home. Lutron allows you to control the lighting. Keep up to date on the latest sports scores, check text messages on the go without losing your train of thought. One of the cliche jokes about smartphones revolves around how we use them to avoid eye-contact. They disintegrate our social interactions because we’re constantly getting pulled away from conversations and sucked into the digital world. Apple Watch represents an intermediary device which will allows us to complete the bare essentials of digital communication without losing a step. The user can subtly process information sent to them without appearing rude for pulling out his/her phone.

The simplicity of Apple Watch weeds out overly-complicated unproductive applications to emphasize ways in which technology can aid the user in their day-to-day. The purpose of a watch is to help its owner have a better sense of time and time management. Apple Watch will no doubt see a host of new productivity apps released exclusive to the platform. The ability to set reminders with subtle notifications will allow professionals with busy schedules to stay focused on the task at hand without missing a beat.

Apple Watch presents a potential breakthrough for healthcare apps. Fitness tracks your daily movements and Workout allows users the ability to set goals for themselves and change their habits. Apple Watch will track glucose levels for diabetics. The ability to track heart-rate and movement also offers a host of uses for clinical applications detailed in this report.

About 35 million people reportedly want to buy an Apple Watch within a year of its release, according to Business Insider. It’s expected to be the biggest Apple release of the year and will likely initiate the widespread adoption of wearable devices. With its release looming, we can only speculate and await anxiously the future of wearable devices.

Mystic Media is an app development, web design, and strategic marketing firm located in Salt Lake City, Utah. Contact us today by clicking here or by phone at 801.994.6815

Apple Vs. Google: Who Will Win 2015?

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With 2015 off to the races, we take a look ahead at what’s in store for the top tech companies this year.

APPLE

They say it’s not over until it’s over, however, Apple, the biggest tech powerhouse in the world, is unmerciful. Apple announced the first week of January broke their record for weekly billings with over half a billion dollars spent in the App Store on apps and in-app purchases.

2014 was a huge year for Apple. They released the iPhone 6, iOS 8, OS Yosemite, and, perhaps most important when we look forward at the coming year, Swift, a programming language designed specifically for iOS.

As we detailed previously in our article Swift Execution, Swift is the most beginner-friendly programming language and, as is custom with Apple products, received widespread adoption both by developers and tech curriculums. 2015 will be the year we see the beginnings of Swift’s impact and what developers are capable of doing using the language.

On the hardware side of things, there are rumors Apple will release a larger-screened iPad, a retina-displayed MacBook Air, and even potentially a new model of iPhone; however, one product is for sure: Apple Watch.

Apple Watch represents the first new Apple product since the iPad. It’s their first foray into wearables, along with the first wearable device expected to receive widespread adoption. We will cover this subject in-depth next week when we explore wearables. For now, what matters is that surveys say 18% of iPhone 6 owners will definitely buy the Apple Watch when it’s released, a number which will grow when the functionality of the device is better known. Shipments were recently announced to begin in April.

If any of this is any indication, 2015 will be a great year for Apple. It’s going to be tough for the competition to keep up.

GOOGLE

Google has its work cut out for them. Expect the release of a new OS, however, it’s more likely it will be an update for Lollipop than a major upgrade considering the impact of material design.

One of the big projects Google has coming in some form in 2015 is Project Ara, a product development concept in which the owner of a smartphone can upgrade specific parts of the phone, such as the camera, or processor. PC Advisor likens it to Legos. Although there’s no set release date, Google has said they plan on introducing in some stage in 2015.

Google recently announced they are pulling Google Glass from the market in its current form. While many are trying to spin this into a failure (specifically this hilarious C-NET article), Google insists the withdrawal is actually the next step of the Google Glass program. They have held steady Google Glass was in a beta stage are still developing the product. One cannot deny the potential impact of a year’s worth of usage on the research process. Though no official date has been released, the new product will likely compete with the Apple Watch either later this year, or early next year.

Aside from Project Ara and Google Glass, expect new Android TV, Android Auto, and Android Wear. Android TV, announced last year at Google I/O, will bring all the apps connected to Android smartphones and tablets and bring them to the TV platform.

Android Wear will likely expand to support more devices and become more widely-adopted when Apple Watch releases.

Overall, unless the Apple Watch release proves to be a major failure, it’s unlikely Google will overcome Apple in the mobile hardware and software department. With widespread adoption of wearables looming, it’s going to be a very exciting year for technology.

Mystic Media is an iOS and Android application development, web design, and strategic marketing firm. Please take a moment to follow us on Twitter and like us on Facebook. Contact us today by clicking here, or by phone at 801.994.6815

Parallax Scrolling: How the Latest Cutting Edge Web Design Can Increase Business

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Web design trends are constantly changing. The latest and greatest today is Parallax Scrolling.

Parallax Scrolling websites are generally large one-page sites. As one scrolls down, the background images move by the camera slower than the foreground images, creating the illusion of depth. Oftentimes different animations are launched during the course of scrolling which generally cover different topics. It’s like having multiple pages in one stream-of-consciousness scroll.

Here’s a basic example of a Parallax Scrolling website.

There are many benefits to Parallax Scrolling websites. For one, they are aesthetically pleasing. The user experience is no doubt greater than any other common form of web design. Instead of forcing the user to explore the site, they need only scroll down to take in the information at the pace the web designers desire.  When creating a website for a single product, Parallax Scrolling sites can be very useful because they allow the designer to show off all the different features of the product without having to create separate pages.

Here’s a great example of a parallax website utilized to display all the different angles and functions of a single product.

Parallax Scrolling also allows the web designer to create a story and control the way in which the user experiences the narrative. Parallax Scrolling gives the designer unparalleled control over the pace at which the user takes in information. Again, the user only has to scroll down, they are much more likely to see the animations created by scrolling down than to have to click around different pages and explore to find information.

Check out this awesome example of how to tell the story of your brand through a Parallax Scrolling website.

Parallax Scrolling can also have a positive effect on Search Engine Optimization. Having a one-page-site means a reduced the bounce rate, the number of visitors who move to another page without exploring, which is beneficial for SEO.

Another benefit is the increased mobile and tablet user experience. Traditional websites involve several pages which all need to be customized for mobile and tablet devices. The time it takes to redirect on a mobile or tablet device can be tedious. Parallax Scrolling utilizes one-page, reducing the redirection time for smartphone and tablet users. If created with responsive HTML (Check out our post Responsive Web Design Is the New Web Design), you’re guaranteed good mobile and tablet user experience, so long as the user’s device isn’t outdated.

Due to the emphasis on cool, crisp visual presentation, Parallax Scrolling sites are more likely to attract social sharing, and thus will attract greater traffic. If the design is crisp enough, a parallax scrolling site could land itself on one of these best of lists.

Parallax Scrolling websites are generally created using HTML5 and CSS3. Although they are high-tech, they also come with their share of cons. For one, due to the heavy use of animations, Parallax Scrolling sites can take longer to load. They also may not function smoothly across all web browsers. Because the designer is in control of the pace of the scrolling, it can also be frustrating to users who want to consume information faster, or confounding to less tech-saavy users who are confused by the set-up.

Overall, Parallax Scrolling is the most visually-pleasing, high-tech aesthetic one can choose for their website. Although it’s pricey and complicated to create, it’s the most dynamic form of web design used today, and, when designed effectively, the most engaging way to lure traffic to a web page.

Mystic Media is a web design and application development company based in Salt Lake City, Utah. For more information, click here or contact us by phone at 801.994.6815.

Android Lollipop Vs. iOS 8: The Battle of the Operating Systems

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It’s been a good year for operating systems.

Back in June, Google announced their new operating system “Android L,” which has since been dubbed Android Lollipop. In our post  Android L Beta Preview: First Impressions of the Latest OS, we covered what we knew about the OS based on the announcement at the Google I/O 2014.

On the iOS side of the equation, this year saw Apple release iOS 8, which Apple hailed as the biggest iOS release ever. iOS 8 didn’t reinvent iOS aesthetics, rather it pushed forth the flat design introduced with iOS 7 and added a host of new features, including Apple Pay, Touch ID, and Device Continuity.

Both platforms represent dramatic technological advancements. The question now becomes: iOS 8 or Lollipop?

AESTHETICS

Steve Jobs majored in calligraphy at Reed College before dropping out. Jobs always held aesthetic design to be among the top priorities in his vision of Apple products, and Apple has always held a strong edge over Android in the aesthetic department.

iOS 7 saw Apple straying from Jobs’ skeuomorphic ideology in favor of Flat Design: a more stylized, minimal, bright look. iOS 8 refines Flat Design with more consistent iconography and UI. It also makes better use of gestures including swiping left to go back and double tapping the home screen to slide the screen down, allowing for better reachability on the large screens of the iPhone 6 and 6 Plus.

While Apple refined their current look, Android elected to enact a complete aesthetic overhaul. They may have shaken up the OS aesthetic game with Material Design.

Material Design is not an easy concept to grasp and can better be explored in practice. The idea is that the digital world should have its own intuitive physical rules. Buttons must react specifically to the touch, there must be multiple easily decipherable UI layers, animations must trigger and unfold in a specific, consistent manner. All Material Design aesthetics are in favor of creating the most intuitive, easily understood experience for the user.

Material Design is much more intricate than Flat Design. It’s both showier and more practical. It’s a more evolved, complex version of Flat Design. Thus, Android has taken the crown with regard to aesthetics. It’s likely Apple will follow suit and copy Material Design aesthetics for their next iOS overhaul.

Check out this video demonstrating the ideas of Material Design posted by Google Developers Youtube account.

FEATURES

Both Lollipop and iOS 8 offer new features, in addition to minor UI tweaks, for their devices. Most of these features either mirror their competitor’s counterpart, or replicate a past feature of their competitor.

Lollipop and iOS 8 both push to integrate with cars with Android Auto and Apple CarPlay. Both offer integrated navigation systems, hands-free calling and texting, and control of entertainment; however, neither will have a major impact until they are adopted by a greater number of cars.

Lollipop and iOS 8 both feature health apps (Google Fit and Health respectively). Both function similarly with certain apps offering exclusive partnerships. The big factor could be whether/which major health apps make the commitment to either Lollipop or iOS 8. The anticipated forthcoming popularity surge in wearables could be a game-changing variable in health apps. At the moment, neither app has a major edge over the other.

iOS 8 now offers Apple Pay combined with Touch ID, a replication of Google Wallet which was introduced in 2011. While Google Wallet is the older system, Apple Pay currently has the momentum. Both offer touch payments via Near Field Communications, but Apple Pay refuses to store physical credit card details, making it the safer system. The popularity of Pay could cause a resurgence of Google Wallet, but at the moment, Apple Pay has a definite edge.

Aside from the aesthetics, perhaps the biggest differentiator between iOS 8 and Lollipop is Apple’s push for the concept of device continuity embodied in Handoff. We covered device continuity in both Climbing Yosemite and Bite the Apple: Maximize iOS 8 to Vanquish Your Competition. Handoff allows the user to easily complete tasks while transitioning  between Apple devices seamlessly. Instant Hotspot, one of the coolest features of iOS 8, allows users to connect to their iPhone’s cellular network when no other Wi-Fi networks are available. Lollipop comes up empty in this department and Android will surely be playing catch-up when they release their next OS.

BATTERY

iOS bolsters a reputation for retaining a more efficient battery than Android. With Project Volta, Android has made a strong attempt to optimize their OS to defeat this notion.

Lollipop features a built-in task manager designed to prevent unnecessary operations from waking the phone up, running app house-cleaning necessities in batches when plugged in, and preventing network requests from Android and third party apps in spots without network connectivity. Lollipop also has “Battery Historian,” an analytics tool designed to track and tweak battery consumption.

iOS 8 did not make any dramatic attempts to improve it’s battery life, but still competes with Android with an extremely efficient standby mode: leaving an iPhone 6 or 6 plus unplugged overnight will only lose 1-2% charge.

Overall, the OS battery competition is fairly neck-and-neck, which is a big improvement for Android considering in the past they have gotten smoked in this department.

Check out this video Introduction to Project Volta from Google I/O 2014 for more information.

AVAILABILITY

One of the major factors which elevates iOS 8 over Lollipop is the limited availability of the OS due to device fragmentation.

Google allows third-party developers to build hardware for the Android OS. This causes device fragmentation, in which the variety of hardware makes it harder to optimize software for each device. As a result, different devices will have access to Lollipop at different times. Lollipop is currently available on Google’s Nexus 6 and Nexus 9 phones with a staggered launch planned for other Android phones.

Device fragmentation is also troublesome for app developers as it means there’s no way to optimize directly for all the hardware considering the diversity.

iOS’s iPhone exclusivity means it runs well across devices and updates are immediately accessible on Apple hardware. The user is guaranteed at least three years of upgrades. App developers can optimize for each platform which remains relevant.

BOTTOM LINE

Overall, iOS 8 is the more practical operating system. While Material Design represents an exciting leap forward in software aesthetics, iOS 8’s device continuity features trump all of Lollipop’s functional additions. The widespread availability of iOS 8 and lack of device fragmentation makes it the better optimized package.

While iOS 8 wins this battle, it will be exciting to see how the platforms influence one another in the next round of OS updates. Expect Apple to adopt Material Design aesthetics and Android to begin a push for their own version of device continuity.

At Mystic Media, we’re constantly engaged in various app design projects. Our expertise reaches across all facets of the industry, be it iOS design, Android design, web design, strategic marketing and beyond. Contact us today by clicking here or by phone at 801.994.6815

Tilting the Playing Field: iPhone 6 Technology Expands Possibilities for iOS App Developers

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The release of a new iPhone is always a major event. Apple is the most innovative and well-respected tech company in the world. This year, they’ve  already  released the iOS 8 (review our recent post Bite the Apple: Maximize iOS 8 to Vanquish Your Competition). Now, they’ve taken things a step further by unveiling not one, but two models for the latest iPhone: the iPhone 6 and iPhone 6 Plus. The day Apple made the iPhone 6 and 6 Plus available, they were backordered for a month. Sales numbers aren’t in yet, but first weekend sales for the iPhone 5 were over 5 million. For iOS developers, it’s safe to say the playing field has changed. Here’s what you need to know about the new iPhones to stay ahead of your competition:

COMPARISON

For starters, the iPhone 6 and iPhone 6 Plus are separated by size and functionality. The iPhone 6 Plus is a phablet, teetering the line between smartphone and tablet with a larger screen (5.5 inch vs. 4.7 inch), more precise display (1920×1080 vs. 1334×750), better battery, and slightly higher price tag ($199 vs. $299) than the standard iPhone 6 counterpart. The iPhone 6 will satisfy the casual consumer, while the iPhone 6 Plus is a must-have for the hardcore techies and upscale buyers who need the latest and greatest.

SCREEN DISPLAY

For developers, among the biggest changes will be the screen size. Android developers have been dealing with device fragmentation for years. Unlike the transition from iPhone 4 to 5, in which the aspect ratio changed from 3:2 to 16:9, the iPhone 6 and 6 Plus increase screen size from iPhone 5 while maintaining a 16:9 aspect ratio. This means there’s no black bars at either end of the screen when viewing content optimized for iPhone 5.

iPhone 6 and 6 Plus screens are not only larger, they are also better. Screens will now boast the notorious HD Retina Display currently available on MacBooks.

Another of the major factors which may cause developers to redesign their apps the latest models is the iPhone 6 Plus’s enhanced ability to display in landscape mode. Previous models didn’t have the screen space to effectively display much in anything other than portrait mode. The 6 Plus allows for the home screen to display in landscape mode in an iPad-like split view. Developers will have to take note of the increased screen real-estate and perhaps redesign their apps to creatively utilize the landscape mode.

TECHNOLOGY SPECS

Both the iPhone 6 and 6 Plus are fully loaded with an A8 chip featuring second-generation 64-bit desktop-class architecture, enhanced by an M8 motion coprocessor designed to efficiently measure user activity using advanced sensors. This allows the user to do more for longer periods of time. The A8 boasts 50x faster CPU performance and 84x GPU performance. The increased battery life on iPhone 6 can browse the web using LTE and 3G networks for 10 hours on standard models and 12 hours on iPhone 6 Plus.

METAL

Here’s the literal game-changer developers: in order to maximize the graphics performance out of the A8 chip and iOS 8, Apple is introducing Metal, a state-of-the-art program allowing CPU and GPU to work together to deliver top-tier graphics and complex visual effects. Metal provides the lowest-overhead access to GPU, features a streamlined API, compiled shaders, and support for efficient multi-threading. We’re excited to get working in the new program.

For more info, check out Apple’s Metal developer guide and this informative article over on GameFromScratch.

CAMERA

On their website, Apple boasts “The camera that changed photos now does the same for video.” It is quite a bold statement. The iPhone 6 iSight cameras now shoot real-time 1080p HD video at 60 frames per second, in addition to slow-motion video at 240 frames per second. The larger screen and HD Retina display certainly makes for a better viewing experience. The iPhone 6 Plus offers optical image stabilization, which stabilizes recorded images by varying the optical path to the sensor, making for smoother motion in video.

The iPhone 6 camera resolution remains at 8MP with the same sensor dimensions, pixel size, and lens specs found on iPhone 5s. The larger screen makes for a more detailed viewing area, but many Android users also enjoy larger screens. Apple has also made a major improvement to the iPhone’s ability to shoot at night with higher aperture and wider focal length, making for more crisper images. Compared side-by-side with the Galaxy S5, iPhone 5s, and Moto X, iPhone 6 takes the cake with most consistent results.

TOUCH ID and APPLE PAY 

Much has been said about Apple’s attempts to utilize fingerprint scanning technology as a security measure. The iPhone 6, in conjunction with iOS 8, puts into effect Touch ID: a fingerprint scanning technology which allows the user’s unique fingerprint to be used as a passcode to enter the iPhone, as well as to approve of purchases when used in conjunction with Apple Pay.

Apple Pay, expected release coming later in October, will scan your credit and debit card information to store it in your phone,  utilize Near Field Communication to make transactions in-stores, and allow users to approve purchases through Touch ID fingerprint scanning. The efficient combination of Apple Pay and Touch ID  may revolutionize check-out lines across the world.

CONCLUDING THOUGHTS

Overall, the iPhone 6 and 6 Plus have improved in every sense over the iPhone 5. The increased screen-size and graphics capabilities provided by Metal have opened the door for developers to create high-tech graphics on a larger canvas. The camera shoots better in low-light and the optical image stabilization makes for smoother video. The slow-motion video capabilities are sure to light up the social media landscape. The combination of Touch ID and Apple Pay make the process of purchasing, both online and off, indelibly easy. Apple has once again changed the playing field for hardware. Now, the question is how iOS app developers and their competition will keep up.

Mystic Media is an app development, marketing, and web design firm providing a host of services to clients, from Android and iOS Development, Strategic Marketing, Search Engine Optimization, and more. Contact us today by clicking here or by phone at 801.994.6815

App Store Optimization Part 4: Maximize Your Exposure by Getting Featured on the App Store

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In an effort to emphasize the importance of App Store Optimization, The Mystic Media Blog is applying its expertise into a six-part series on ASO. In our previous entry: “Boost Your App’s Profile, Increase Downloads and Generate Better Ratings”, we detailed the secondary factors which affect ASO, such as Ratings and Number of Downloads. This week, we will explore how to get featured on the app store landing page.

Intelligent ASO will bring you to the top of search-strings specific to your app’s functionality. However, imagine if rather than having to search, your app was presented to viewers the moment app store users go to the app store. Sounds like a dream scenario, but it’s entirely possible through clever ASO. Both Apple’s App Store and the Google Play App Store feature top-tier applications on their landing pages, as well as in several mini-categories.

The App Store curators are not looking to help developers out by featuring apps. They are looking out for the best interest of their company, which means pleasing the viewer. In order to satiate their customers, they showcase the coolest, most visually-engaging, best executed, most high-tech apps. Developers can take advantage of the curators’ needs by catering to their desires and utilizing the latest iOS and Android features in their apps. App Stores are much more likely to feature an app if it showcases the best features of their product.

Keeping up with the latest technologies is easier said than done in a constantly evolving landscape. With every OS update from both Apple and Android, the capabilities of devices are increased. Curators looking for the most high-tech apps must react to the OS updates and seek out apps which utilize the new technology to feature in the app store. Your app can fill that void. Stay up to date on the latest iOS update by reviewing our recent post Bite the Apple: Maximize iOS 8 to Vanquish Your Competition. Review our Android L Beta Preview: First Impressions of the Latest OS to plan ahead for the forthcoming Android L OS. If you’ve already designed your app, you haven’t missed out. Working the latest technology into an app update can also get the app featured. For example, Apple has been pushing the iCloud for all of their apps as of late. Finding some way of incorporating iCloud into an existing app’s software update would be beneficial for ASO.

In service of ensuring your app retains the look and feel of the most state-of-the-art technology, we recommend investing heavily in the User Interface and User Experience design. Perhaps the most important aspect of any app, poor UI/UX design will both alienate customers and guarantee your exclusion from the app store. Great UI/UX design will charm your customers and make your app look state-of-the-art. The details which go into an app’s gestures and audio make or break an app in the eyes of the critic, while retaining the potential to dazzle an audience. When directing your UX designers, be sure to take into account the branding for device-specific apps. If you’re releasing your app on iOS, review Impervious Appeal: How to Design Jaw-Dropping iOS Apps to make sure the UX design is consistent with Apple UX aesthetics, including “flat design.” The upcoming Android L OS specifically pushes Material Design aesthetics in an effort to distance the look of Android apps from those of iOS. Check out Android’s official Guide to Material Design for Developers to learn more. Impressive UX is debatably the most important aspect of any app, but it’s especially vital in the eyes of app store curators looking to show off the graphics capabilities of their devices.

Check out the screenshots below which detail the process of how Transit, an app which aggregates public transportation information, developed their UX design through multiple drafts. In 2012, Apple announced they would develop their own Maps app to replace Google Maps on iPhones. Instead of creating public transit functionality from scratch, Apple found it cheaper to buy Transit, an already successful app, and utilize its functionality. Now under Apple, Transit’s quest to perfect UX which would seamlessly integrate with Apple’s evolving aesthetics is a great example of aesthetic adaptation and the process of developing UX.

 

Via blog.pickcrew.com
Via blog.pickcrew.com

With over 1,000 app submissions per day, standing out in the sea of content within the app store can be a challenge; however, a great app will find its audience if properly marketed. While ASO is vital, it must be only one facet of any app’s marketing campaign. The app store curators react to trends. If an app gets external publicity, they are more likely to feature it. This works against independent developers who generally don’t have the same budget for marketing as they do for app development. Established brands stand a better chance at getting and staying featured. But independent developers can still find their niche. The app store curators are taste-makers looking to please their users by offering the best apps the exposure they need, as if they were curating a critic’s “Best of” list. The curators do not want to give the viewer the most obvious choice, but rather the best-in-class. Thus, a great app can transcend limitations.

Developing multiple native applications catering specifically to both device and OS improves your chances of success in all facets of app design, including ASO. Review Making the Most of your Tablet Design Part 2: Custom Device Design to learn more about the benefits of custom device design. App stores are more likely to feature apps which are available and optimized not just for smartphones, but also for tablets and computers as well. The more app stores on which your app is available, the more places it could get featured. Staggering your launch to start exclusively on one app store can also work toward your advantage because Apple and Google are more likely to feature apps exclusive to the Apple App Store or Google Play App Store respectively.

There are no rules the curators of the app stores must follow. They live in the shadows seeking out the best apps to showcase the full potential of iOS and Android smartphones, tablets, and computers. As we’ve stated before, ASO starts and ends with a great app.

Next week, in Part 5 of our series on ASO, we will detail the differences between the Apple and the Google Play App Stores. Stay tuned!

At Mystic Media, our teams of expert application designers and strategic marketers have the means to effectively both develop and market apps for iOS and Android. Contact us today by clicking here, or by phone at 801.994.6815

App Store Optimization Part 1: Rise To The Top of The App Store

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Building a successful app requires the precise execution of a plethora of processes by various moving parts. It starts with an idea, but it doesn’t end with the design.  A great app means very little of not properly marketed in the app store. While we’ve briefly explored App Store Optimization in a previous article, in an effort to emphasize the importance, the Mystic Media Blog will be launching a five part in-depth series focusing on how to excel in all the facets of App Store Optimization to help your app rise to prominence in the app store. This introductory article will explain exactly what App Store Optimization is, and why it’s important.

You’re hungry late at night. You’re not near your computer and you’re not familiar with any take-out places in the area, let alone what’s open late. You go to your smartphone, go the app store, and type in “food”. What comes up? UrbanSpoon, Grubhub, Yelp, Seamless etc. Why? These dominant apps are best optimized for the app store. The difference between becoming a major force in the app store and falling flat can be decided by App Store Optimization, or ASO, one of the most vital application marketing techniques.

ASO is defined as the process of improving the visibility of mobile apps by optimizing them to rank higher in an app store’s search results. The best optimized applications rise to the top of search results related to their function. A study over at KISSmetrics showed that new apps are more frequently discovered through general app store browsing than through any other method. ASO is without a doubt the largest discovery channel available to your application. Effective ASO can cause turn a well-designed app into a hit.

ASO ultimately consists of two primary factors and two secondary factors. Factors of primary importance are Title and Keywords, while secondary factors include # of downloads and Ratings & Reviews. Screenshots of the app are also vital to the app’s presentation in the app store, although they have little to no impact in search engine optimization.

The Apple App Store differs from the Google Play App Store in a number of ways, but the SEO metrics are relatively similar. We will delve into the differences individually later in the series. Be on the lookout next week for our installment focused exclusively on Title and Keyword optimization. Stay tuned!

Mystic Media is, among many other things, a premier Search Engine Optimization firm. Our Marketing Strategists recognize the importance of ASO and can work with the tech side to ensure all websites and applications designed will succeed in the marketplace. Contact us today by clicking here or by phone at 801.994.6815

Game Up: Employ Top Gaming App Design Trends for a Killer End User Experience

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Mobile gaming is one of the most widely utilized functions of a smartphone. Studies show the average user spends 7.8 hours in the average month on mobile gaming. iPhone owners account for 14.7 hours per month, while Andro

Stay Connected: Best Mobile Phones of 2014

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Since our post on the top tablets of 2014 was so popular with our readership, we’ve decided to follow-up with an article on the top smartphones of 2014.

The term “mobile” in our industry does not refer to cellular phone, it refers to wherever you are, wherever you want to be.  We live in a world of mobility, where an individual is expected to check his/her email throughout the day, whether they are near a computer or not. Mobile internet access puts a seemingly limitless amount of information and general knowledge at one’s command at any time.  The smartphone has become such an integral part of our daily lives, it’s vital to be equipped with a device capable of boosting one’s general ability to work, post, and consume information on-the-go.  When one understands the device, he/she can make best use of the applications and design.  Here are the leading smartphones on the market right now.

We have dubbed iPhones as the “gourmet” smartphone because of their price and popularity in the US.  One of the major advantages of the iOS operating system with regard to smartphones is the autonomy.  Whereas the Android OS is used for a plethora of devices, Apple limits iOS smartphones to iPhones, assuring all iOS apps will run smoothly on the only device.  The Apple iPhone 5s continues Apple’s reign of dominance in the smartphone field.  While the iPhone 5s has a comparatively slow processor speed (1.3 GHz), screen size (4 inches), and battery life (9 hours, 59 minutes), it is the exclusivity of the iTunes App Store, the intuitive simplicity of the UX design, and the potential of the A7 Processor chip with 64-bit architecture which makes the iPhone 5s THE smartphone to own.

Android is the most popular OS platform and also has the largest variety of devices.  As a result, any given Android app may perform differently on different platforms, unless the app features expert design.  Recently, the Samsung Galaxy S5 has made waves with its ultra-fast 2.5 GHz processor speed, 1920-by-1080 pixel screen resolution and 5.1 inch screen size.  The Galaxy S5 is revered as the most powerful smartphone on the market at the moment.  Alternatively, Samsung also offers the Galaxy Note 3, a “phablet” or phone-tablet hybrid.  The Galaxy Note 3 has a 5.9 inch screen size, 2.3 GHz processor, 1920×1080 display, 18 hour battery life, and uses an S Pen active stylus for handwriting and easy touch screen navigation.

The hottest, newest phone on the market is the Amazon Fire. First launched in Seattle on June 18th, the Amazon Fire phone is currently available for pre-order with expected shipping date of July 25th.  The internet has been buzzing about it, and honestly, it’s not all good.  While the five camera “Dynamic Perspective” tracks your head and to produce 3D-like graphics, many are claiming the phone does more good for Amazon than it does for its user with one of its central features “Firefly” allowing you to scan objects and media and buy them instantly (on Amazon).  Although the consumers have yet to weigh in on the Amazon Fire phone as it has not hit shelves, it’s safe to say it’s not worth the wait.

As we mentioned in our post on top tablets, the Windows OS is best suited for professional use as it seamlessly integrates with Microsoft Office.  At the moment, Nokia has a bit of a monopoly on the Windows OS smartphone market, although HTC has developed a couple phones for the OS.  While HTC’s Windows Phone 8x was the signature device in Microsoft’s roll out of Windows 8.1, the Nokia Lumia Icon is not only the premier Windows phone, it’s also a good value starting from $49.99.  With full 1080p HD video and four high performance microphones, the Nokia Lumia Icon offers an exceptional video and audio recording package. The Lumia Icon also features a 2.26 GHz processor 5 inch screen display, and nearly 15 hour battery life. Of the many Lumia models Nokia has put out, there’s no question the Icon is the way to go.

A smartphone is a tool which strengthens you as an individual, an intellect, and a worker. Those not equipped with the latest technology are at a disadvantage. Rather than be parsimonious, consider a smartphone an investment in a lifestyle and an extension of one’s personal brand.

At Mystic Media, we keep our ear to the ground on the latest hardware and stay up to date on the benefits of each device to ensure we make the most of every application web design.  Contact us today by clicking here or give us a call at 801.994.6815

Android Payment Technologies – The Death of Physical Cash Seems Eminent

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One of the major points which consistently arises in evaluating the perks of the Android platform is its superiority as a mobile payment device. Mobile payment is the future. Of what use is a credit card or even cash when it’s purpose can just as easily be served on a smartphone with additional convenience? As mobile payment technologies continue to evolve, the death of physical cash seems eminent.

 Google Wallet, first released in 2011, is the major mobile payment technology used for Android. Google Wallet supports all major credit and debit cards, including Visa, MasterCard, American Express and Discover. By storing all of the user’s credit card information on the cloud, Google Wallet makes it easy to pay for anything whether in-store or online.

Most Android payment technologies utilize NFC, or Near Field Communications, a set of standards for smartphones which allows communications by touching or putting the devices in close proximity. NFC allows you to pay for purchases through your smartphone without the hassle of paper or signage, all one needs to do to make a purchase is either tap the smartphone against a NFC compatible device or have it in proximity.

The major critique of NFC technology is the lack of security and cost of implementing the technology. Recent advancements have brought upon the development of Host Card Emulation, which makes it cheaper for merchants to install NFC technology into their organization and allows for secure transactions wherever the user pleases.

While Android remains the leader in mobile payment technologies, Samsung is currently giving them a run for their money with the Galaxy S5. The S5 is the first smartphone to utilize fingerprint technology to authorize payments. Fingerprint technology eliminates the need for passwords or PINs, not only making payments more secure, but protecting the user’s other accounts which often utilize the same complex password or PIN.

The numerous competitors in the mobile payment technologies market only goes to show the demand for mobile payment solutions. If your business expects to compete in any given market, it’s vital to eliminate any and all stresses in the process of purchasing. More to come shortly… Stay Tuned!