Tag Archives: Technology

The Future of Indoor GPS Part 5: Inside AR’s Potential to Dominate the Indoor Positioning Space

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In the previous installment of our blog series on indoor positioning, we explored how RFID Tags are finding traction in the indoor positioning space. This week, we will examine the potential for AR Indoor Positioning to receive mass adoption.

When Pokemon Go accrued 550 million installs and made $470 million in revenues in 2016, AR became a household name technology. The release of ARKit and ARCore significantly enhanced the ability for mobile app developers to create popular AR apps. However, since Pokemon Go’s explosive release, no application has brought AR technology to the forefront of the public conversation.

When it comes to indoor positioning technology, AR has major growth potential. GPS is the most prevalent technology navigation space, but it cannot provide accurate positioning within buildings. GPS can be accurate in large buildings such as airports, but it fails to locate floor number and more specifics. Where GPS fails, AR-based indoor positioning systems can flourish.

HOW DOES IT WORK?

AR indoor navigation consists of three modules: Mapping, Positioning, and Rendering.

via Mobi Dev

via Mobi Dev

Mapping: creates a map of an indoor space to make a route.

Rendering: manages the design of the AR content as displayed to the user.

Positioning: is the most complex module. There’s no accurate way of using the technology available within the device to determine the precise location of users indoors, including the exact floor.

AR-based indoor positioning solves that problem by using Visual Markers, or AR Markers, to establish the users’ position. Visual markers are recognized by Apple’s ARKit, Google’s ARCore, and other AR SDKs.  When the user scans that marker, it can identify exactly where the user is and provide them with a navigation interface. The further the user is from the last visual marker, the less accurate their location information becomes. In order to maintain accuracy, developers recommend placing visual markers every 50 meters.

Whereas beacon-based indoor positioning technologies can become expensive quickly, running $10-20 per beacon with a working range of around 10-100 meters of accuracy, AR visual markers are the more precise and cost-effective solution with an accuracy threshold down to within millimeters.

Via View AR

Via View AR

CHALLENGES

Performance can decline when more markers have been into an AR-based VPS because all markers must be checked to find a match. If the application is set up for a small building where 10-20 markers are required, it is not an issue. If it’s a chain of supermarkets requiring thousands of visual markers across a city, it becomes more challenging.

Luckily, GPS can help determine the building where the user is located, limiting the number of visual markers the application will ping. Innovators in the AR-based indoor positioning space are using hybrid approaches like this to maximize precision and scale of AR positioning technologies.

CONCLUSION

AR-based indoor navigation has had few cases and requires further technical development before it can roll out on a large scale, but all technological evidence indicates that it will be one of the major indoor positioning technologies of the future.

This entry concludes our blog series on Indoor Positioning, we hope you enjoyed and learned from it! In case you missed it, check out our past entries:

The Future of Indoor GPS Part 1: Top Indoor Positioning Technologies

The Future of Indoor GPS Part 2: Bluetooth 5.1′s Angle of Arrival Ups the Ante for BLE Beacons

The Future of Indoor GPS Part 3: The Broadening Appeal of Ultra Wideband

The Future of Indoor GPS Part 4: Read the Room with RFID Tags

A Smarter World Part 4: Securing the Smart City and the Technology Within

Wireless communication network concept. IoT(Internet of Things). ICT(Information Communication Technology).

In the last installment of our blog series on smart cities, we examined how smart transportation will make for a more efficient society. This week, we’ll examine how urban security stands to evolve with the implementation of smart technology.

Smart security in the modern era is a controversial issue for informed citizens. Many science fiction stories have dramatized the evolution of technology, and how every advance increases the danger of reaching a totalitarian state—particularly when it comes to surveillance. However, as a society, it would be foolish to refrain from using the technical power afforded to us to protect our cities.

Here are the top applications for smart security in the smart cities of the future:

Surveillance

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Surveillance has been a political point of contention and paranoia since the Watergate scandal in the early 1970s. Whistleblower Edward Snowden became a martyr or traitor depending on your point of view when he exposed vast surveillance powers used by the NSA. As technology has rapidly evolved, the potential for governments to abuse their technological power has evolved with it.

Camera technology has evolved to the point where everyone has a tiny camera on them at all time via their phones. While monitoring entire cities with surveillance feeds is feasible, the amount of manpower necessary to monitor the footage and act in a timely manner rendered this mass surveillance ineffective. However, deep learning-driven AI video analytics tools can analyze real-time footage and identify anomalies, such as foreboding indicators of violence, and notify nearby law enforcement instantly.

In China, police forces use smart devices allied to a private broadband network to discover crimes. Huawei’s eLTE system allows officers to swap incident details securely and coordinate responses between central command and local patrols. In Shanghai, sophisticated security systems have seen crime rates drop by 30% and the amount of time for police to arrive at crime scenes drop to 3 minutes.

In Boston, to curb gun violence, the Boston police force has deployed an IoT sensor-based gunfire detection system that notifies officers to crime scenes within seconds.

Disaster Prevention

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One of the major applications of IoT-based security system involves disaster prevention and effective use of smart communication and alert systems.

When disasters strike, governments require a streamlined method of coordinating strategy, accessing data, and managing a skilled workforce to enact the response. IoT devices and smart alert systems work together to sense impending disasters and give advance warning to the public about evacuations and security lockdown alerts.

Cybersecurity

The more smart applications present in city infrastructure, the more a city becomes susceptible to cyber attack. Unsecured devices, gateways, and networks each represent a potential vulnerability for a data breach. The average cost of a data breach according to IBM and the Poneman Institute is estimated at $3.86 million dollars. Thus, one of the major components of securing the smart city is the ramping up of cybersecurity to prevent hacking.

smart-city-1 graphic

The Industrial Internet Consortium are helping establish frameworks across technologies to safely accelerate the Industrial Internet of Things (IIot) for transformational outcomes. GlobalSign works to move secure IoT deployments forward on a world-wide basis.

One of the first and most important steps toward cybersecurity is adopting standards and recommended guidelines to help address the smart city challenges of today. The Cybersecurity Framework is a voluntary framework consisting of standards, guidelines, and best practices to manage cybersecurity-related risk published by the National Institute of Standards and Technology (NIST), a non-regulatory agency in the US Department of Commerce. Gartner projects that 50% of U.S. businesses, critical infrastructure operators, and countries around the globe will use the framework as they develop and deploy smart city technology.

Conclusion

The Smart City will yield a technological revolution, begetting a bevy of potential applications in different fields, and with every application comes potential for hacker exploitation. Deployment of new technologies will require not only data standardization, but new security standardizations to ensure that these vulnerabilities are protected from cybersecurity threats. However, don’t expect cybersecurity to slow the evolution of the smart city too much as it’s expected to grow into a $135 billion dollar industry by 2021 according to TechRepublic.

This concludes our blog series on Smart Cities, we hope you enjoyed and learned from it! In case you missed it, check out our past entries for a full picture of the future of smart cities:

A Smarter World Part 1: How the Future of Smart Cities Will Change the World

A Smarter World Part 2: How Smart Infrastructure Will Reshape Your City

A Smarter World Part 3: How Smart Transportation Will Accelerate Your Business

A Smarter World Part 1: How the Future of Smart Cities Will Change the World

Smart Cities

Are you ready for smart cities of the future?  Over the next few weeks, we will be endeavoring on a series of blogs exploring what the big players are developing for smart cities and how they will shape our world.

When the world becomes smart, life will begin to look a lot more like THE JETSONS!

When the world becomes smart, life will begin to look a lot more like THE JETSONS!

Our cities will become smart when they are like living organisms: actively gathering data from various sources and processing it to generate intelligence to drive responsive action. IoT, 5G, and AI will all work together to enable the cities of the future. IoT devices with embedded sensors will gather vast amounts of data, transmit it via high-speed 5G networks, and process it in the cloud through AI-driven algorithms designed to come up with preventative action. From smart traffic to smart flooding control, the problems smart cities can potentially solve are endless.

Imagine a world where bridges are monitored by hundreds of tiny sensors that send information about the amount of pressure on different pressure points. The data from those sensors instantly transmits via high-speed internet networks to the cloud where an AI-driven algorithm calculates potential breaking points and dispatches a solution in seconds.

That is where we are headed—and we’re headed there sooner than you think. Two-thirds of cities globally are investing in smart city technology and spending is projected to reach $135 billion by 2021. Here are the three of the top applications leading the charge in the Smart Cities space.

Smart Infrastructure

SMART INFRASTRUCTURE

As our opening description of smart bridges implies, smart infrastructure will soon become a part of our daily lives. In New Zealand, installed sensors monitor water quality and issue real-time warnings to help swimmers know where it’s safe to swim.

In order to enable smart functionality, sensors will need to be embedded throughout the city to gather vital information in different forms. In order to process the abundance of data, high-volume data storage and high-speed communications powered by high-bandwidth technologies like 5G will all need to become the norm before smart infrastructure can receive mass adoption.

Stay tuned for our next blog where we’ll get more in-depth on the future of smart infrastructure.

Smart Cars

SMART TRANSPORTATION

From smart parking meters to smart traffic lights, from autonomous cars to scooters and electric car sharing services, transportation is in the midst of a technological revolution and many advanced applications are just on the cusp of realization.

Smart parking meters will soon make finding a parking space in the city and paying for it easy.  In the UK, local councils can now release parking data in the same format, solving one of the major obstacles facing smart cities: Data Standardization (more on that later).

Autonomous cars, powered by AI, IoT, and 5G, will interact with the smart roads on which they are driving, reducing traffic and accidents dramatically.

While there is a debate about the long-term effectiveness of electric motorized scooters as a mode of transportation, they’ve become very popular in major US cities like San Francisco, Oakland, Los Angeles, Salt Lake City and are soon to come in Brooklyn.

With the New York Subway system in shambles, it seems inevitable the biggest city in the world will receive a state-of-the-art smart technology to drastically improve public transit.

Surveillance State

SMART SECURITY

The more you look at potential applications for smart security, the more it feels like you are looking at the dystopian future of the novel 1984.

Potential applications include AI-enabled crowd monitoring to prevent potential threats. Digital cameras like Go-Pros have shrunk the size of surveillance equipment to smaller than an apple. Drones are available at a consumer level as well. While security cameras can be placed plentifully throughout a city, one major issue is cultivating the manpower required to analyze all of the footage being gathered for potential threats. AI-driven algorithms to analyze footage for threats will enable municipalities to analyze threats and respond accordingly.

However, policy has not caught up with technology. The unique ethical quandaries brought up by smart security and surveillance will play out litigiously and dictate to what degree smart security will become a part of the cities of the future.

CONCLUSION

We can see what the future may look like, but how we’ll get there remains a mystery. Before smart technologies can receive mass adoption, legislation will need to be passed by both local and national governments. In addition, as the UK Parking Meter issue shows, data standardization will be another major obstacle for smart technology manufacturers. When governments on both a local and a national level an get on the same page with regard to how to execute smart city technology and legislation, the possibilities for Smart Cities will be endless.

Stay tuned next week for our deep dive into the future applications of Smart Infrastructure!

How the Revolutionary Mechanics of Blockchain Technology Could Serve Your Business

3-Ways-Blockchain-Benefits-Your-Supply-Chain

In the last entry in our cryptocurrency series, we explored how to secure your cryptocurrency with the right wallet. This week, we’ll take a look at the mechanics of the Blockchain across industries.

While the debate over whether Bitcoin will become the dominant cryptocurrency is far from over, the mechanics behind Bitcoin are unquestionably revolutionary. Blockchain technology has the potential to disrupt more than just currency, but industries ranging from healthcare to Wall Street.

The Blockchain is a secure ledger database shared by all parties participating in an established, distributed network of computers. The Blockchain decentralizes the process of validating transactions, allocating the duties to computers throughout the network.

Blockchain is revolutionary because it eliminates the need for a central authority, allowing for a real-time ledger that is not dependent on a single entity governing the transactions.

Imagine if in order to make changes to a text document, you had to email a colleague who would then update the document on Microsoft Word and send the updated file out to all relevant parties on the team. The updating of information would quickly become an inefficient process that is heavily dependent on the central entity (the colleague). Blockchain posits a workflow that is more like Google Docs in that it allows updates to be made in real time and shared across the network instantly without the need of a central authority. Blockchain enacts this principle by relying on computers within the network to independently validate transactions through cryptography. Thus, the validity of the ledger is determined by the many objective computers on the network rather than a single powerful entity.

The idea of decentralization can also be applied to WhatsApp, the popular messaging app that revolutionized texting and cut the cost of transactions globally. WhatsApp cut out the central authority of phone carrier companies by building the same functionality on a decentralized network (the Internet).

If you’re still confused about Blockchain, check out this awesome video by Wired breaking it down in 2 minutes:

Blockchain has already found usages in many different industries.

  • SMART CONTRACTS

Smart contracts are coded contracts embedded with the terms of an agreement. They are a method for businesses and individuals to exchange money, property, materials, or anything of value in a transparent way that avoids the services of a middleman (such as a lawyer). Smart contracts not only define the rules of an agreement, they automatically enforce the obligations provided in the terms of the contract.

Smart contracts have revolutionized the supply chain and threaten to eliminate the use of lawyers for enforcing contracts. Smart contracts and blockchain ensure data security that could also lead to the transferring of voting to an online system, potentially increasing voter turnout significantly.

  • HEALTHCARE

Within the healthcare industry, Blockchain has the potential to revolutionize data sharing between healthcare providers, resulting in more effective treatments and an overall improved ability for healthcare organizations to offer efficient care. A study from IBM showed that 56% of healthcare executives have a plan to implement a commercial blockchain solution by 2020.

  • SUPPLY CHAIN

Both within the Healthcare industry and elsewhere, blockchain is redefining supply chain management. Blockchain can provide a distributed ledger that tracks the transfer of goods and raw materials across wide-ranging geographical locations and stages. The public availability of the ledger makes it possible to trace the origin of the product down to the raw material used. For this reason, blockchain has also been applied to track organic produce supply chains.

The boon of the Internet of Things and smart objects means that blockchain technology can be extended to process data and manage smart contracts between individuals and their smart devices or even smart homes. Imagine a world where your refrigerator automatically orders eggs when it senses you are running low based on your egg eating habits. This world will be facilitated by a smart contract run on Blockchain technology embedded in an IoT device.

CONCLUSION

While the first blockchain was created for Bitcoin, applications for blockchain are constantly being implemented across industries. As Harvard Business Review smartly points out, the question in most industries is not whether blockchain will influence them, but when.

Many different cryptocurrencies are utilizing variations on Blockchain technology in order to process transactions—some of which are doing so in a more efficient manner than Bitcoin. Next week, we’ll explore the top cryptocurrencies on the market right now and which ones your business should accept.

Monetizing IoT: How the Internet of Things Builds Fortunes

A man sits in a restaurant and orders “The John Candy Burger” (a double cheeseburger with four strips of bacon and a fried egg) through a touch screen embedded into the table. As he gives the waiter his order, his smartwatch vibrates. He checks a push notification which tells him he should not order “The John Candy Burger” based on information gathered from a sensor in his body which has been monitoring his blood pressure and cholesterol among other notable health measurements in a constant stream of data for 15 years with infallible predictive capabilities. It tells him this specific cheeseburger from this specific restaurant will increase his risk of a heart attack on his daily run by 8%. He doesn’t understand how, but he accepts it the way one accepts that the earth is round and the Great Pyramid of Giza existed in 2540 BC.

In the above fictional example, the Internet of Things took the man’s order, evaluated the average nutritional content of the burger based on data gathered through sensors embedded into a smart grill, and transmitted it to the smartwatch where it analyzed nutritional content in the context of over 15 years of health data gathered on the man to inform him on the potential risk of his decision. The Internet of Things is bigger than money. It’s a new world where planes don’t crash and  smartphones can tell their users the location of the nearest empty parking spot to minimize travel time and ensure the city is maintaining optimum functionality. A pregnant wife is gently guided through a safe 9-month path to the newest addition to her family. The edges of the world are being smoothed out by data. The Internet of Things is leading the human race toward new levels of efficiency, productivity and effectiveness.

“Show me the money”

As a major technological evolution takes place, many businesses are looking to monetize it. Although the world has yet to see the full impact of the Internet of Things, it has already revolutionized process improvement for everything from manufacturing to health care, product enhancement, and safety. For the developer eager to enter a burgeoning field with infinite possibilities, here are some of the common techniques for monetizing IoT applications.

ONE-TIME PAY + FREE APP

The most basic monetization method entails creating a simple product with everyday applications, like Jawbone and the Phillips Hue Connected Bulb for example, and offering the equipment for purchase which works in conjunction with a connected app for iOS & Android. This method is most effective for products where the manufacturing cost to market ratio is kept low.

SUBSCRIPTION-BASED

One of the major issues with the IoT is the amount of data generated regularly by their devices. The amount of data and possibilities are so staggering, it’s vital to understand and decide upon relevant metrics and analysis tactics. For developers, it means that the cost of maintaining many IoT apps calls for a constant stream of revenue. Companies like Audi offer a hotspot subscription, ranging from 6 to 30 months, for Audi Connect, their hotspot navigation system utilizing Google Earth and Voice to offer real-time alerts, weather and traffic. In some applications, data plans will likely emerge as a another way of tiering subscription-based purchases.

WHITE LABEL SERVICES

Perhaps the most profitable and complex option, monetizing IoT applications through white label services entails having the foresight to identify the future of the technology and the necessary human & financial resources to act upon it effectively through the creation of a template offering which businesses can rebrand as their own. Jasper Technologies created the Connected Car Cloud as a cloud-based turnkey solution for developing smart-cars with real-time diagnostics, safety, security, and more.

Acquired by Cisco for about $1.4 billion in March, Jasper is one of the big success stories of IoT monetization and a model for future innovators looking to capitalize on the business opportunities brought about by the Internet of Things.

Learn more about IoT through this awesome article with advice from early adopters via Computer World.

Mobile Game Monetization Methods for Bartle Types: Make Bank off Killer Gameplay

The Mystic Media Blog is currently engaged in a series of articles examining each of the Bartle types and how to acquire, retain and monetize them according to their desires. Check out last week’s article on Explorers.

Bartle Types Taxonomy Via Extra Credits

The Killer is the wild card of the Bartle Types. While both Achievers and Killers are competitive,  Achievers compete with/through the game, whereas Killers compete with anyone or anything in their immediate vicinity. The Achiever wants to act upon the game according to the rules of gameplay, while the Killer just wants an immediate thrill. They derive pleasure from interfering with the functioning of the gameplay and/or the experience of other players. Like Internet “trolls”, Killers gleefully enact subversive behavior under the guise of their game persona. They aren’t interested in winning, socializing or exploring – they just want to provoke and impose themselves on the virtual world and its inhabitants.

Killers thrive on the experience of disrupting gameplay. Achievers represent the ultimate target since they are most antagonized by being killed. As a result, in multiplayer games, the more Achievers you have, the more Killers you’ll have, which may lead to a decrease in Achievers and overflow of Killers depending on the level of engagement of the gameplay. Explorers also represent easy prey for Killers, and if there are too many high level Killers, it may become hard for Explorers to explore. Socializers also make an appealing target for Killers in multiplayer games. Like Socializers, Killers are interested in interaction and influence. Some of the same retention tactics apply to both Bartle Types.

The best way to retain Killers is to give them opportunities to disrupt other players or the world of the game. In MMORPGs and shooters, it’s easy for them to find other players to kill. The challenge in single player games (especially single player mobile games) is how to appeal to a Bartle type that thrives on interaction. For one, Killers aren’t just into killing. Interfering with elements of the world will also appeal to them. For instance, if there are elements of the game world, such as crates or trees, which the user can crash into and destroy, it offers the same immediate thrill of interference as player elimination.

Games get creative to offer opportunities for world interaction. In The Legend of Zelda, beyond combat with enemies, Link can also famously antogonize “cuccos”, an element of the world. In Grand Theft Auto V, the ultimate game/franchise for Killers, users can not only kill civilians, but can bump into them for a humorous disruption. Offering cheat codes in single player games represents an opportunity for the Killer to expose and modify the game engine on the game developer’s terms. Pokemon GO employs battles in Pokegyms. Games like Candy Crush give Killers the thrill of destroying parts of the world. Killers love explosions. Giving them a tangible goal, like specific collectibles or targets that generate explosive reactions, will go a long way in retaining their interest.

In order for a Killer to spend money on a game, they must be engaged by the gameplay. Killers are looking for a specific type of satisfaction, a kind of schadenfreude. Retention methods are key since if a Killer doesn’t get satisfaction, they’ll move on quickly to something more immediate. Offering alternate game modes, such as low-gravity or disco mode, may entice Killers’ desire to subvert the game world. In multi-player games, extra weapons, stealth and any advantage in the killing department may tempt Killers to purchase if they are invested in the game.

As with appealing to any Bartle Type, everything begins with engaging gameplay. Thinking of these player types during the process of development will enrich your techniques and ultimately your final product.

Next week, in the final article of our series on Bartle Types, we’ll take a look at Socializers and the best methods for attaining, retaining and monetizing them.

Connect with Millennials Through Snapchat

Many questioned Snapchat’s staying power when the company launched in 2011, but unlike the ephemeral nature of the network’s content strategy, Snapchat has proven it’s here to stay. Statistics show Snapchat has over 100 million daily users that combined watch 7 billion videos per day and contribute 8,800 photos per second. In 5 short years, the company has evolved from fad to one of the fastest growing and most intriguing social media networks on the internet. In 2016, Snapchat is projecting $300-$350 million in revenue, over 600% growth from the company’s 2015 projection of $50 million.

Snapchat thrives on allowing users to focus on the moment rather than perfection. Users can send photos and videos which disappear after they have been viewed. They can also craft “Snap Stories” which remain up for 24 hours after they’ve been posted. Snap Stories created an avenue for major corporations to deliver content  to their followers. Media companies like Vice utilize Snap Stories to deliver the news to millennials, while retail companies like Grubhub have had major success creating promotions.

Here are some creative ways companies are utilizing Snapchat:

MARKETING PROMOTIONS

Since Snap Stories disappear after 24 hours, users are motivated to watch stories frequently or risk missing out on an awesome moment. As a company, offering exclusive discounts or deals through a Snap Story is the ultimate incentive to increase snap views. Grubhub gained acclaim for their #SnapHunt Scavenger Hunt, which awarded 10 winners $50 in free food for each challenge. The personal, one-to-one nature of Snapchat makes it ideal for marketing promotions, which in turn increases your daily views and following.

A LOOK BEHIND THE CURTAIN

Many companies utilize social media to take consumers behind the curtain of day-to-day  operations. The spontaneity of Snapchat provides the ultimate network for such interactions. Snap Stories don’t have to be perfect, they don’t have to be major, they can be casual. Some companies utilize Snapchat to broadcast live events. Small events like birthday parties and company outings can make for engaging content.

Musicians often utilize Snapchat to offer glimpses at their new music. Tommy Hilfiger and Michael Kors both have used Snapchat to preview their new lines.

BROADCAST MEDIA

TV Networks like CNN and Comedy Central utilize Snapchat to promote their shows with bite-sized snippets designed to tease the viewer. CNN targets younger audiences with news stories relevant to them through the Discover function. Coca-Cola realized their audience could detect advertising when the company repurposed their TV commercials for the network, at which point they began creating Snapchat-specific content. The change ultimately was received with a 54% increase in video completion rate.

MAXIMIZING INFLUENCER MARKETING

As any social media expert knows, influencer marketing is key to developing a following and gaining access to new audiences. Snapchat’s emphasis on shared, intimate experiences with the individual makes the format ideal for celebrities and other influencers. Social media stars and acclaimed artists like DJ Khaled can document their day-to-day lives, including the clothes they wear, the stores where they shop, and even bizarre instances of getting lost at sea on a WaveRunner. Celebrities use Snapchat to create a narrative of their daily lives, an unparalleled opportunity for companies to incorporate their product or service and acquire positive brand association.

In one of the best uses of influencer marketing, Ben Stiller & Owen Wilson reprised their roles as Derek Zoolander and Hansel during a Valentino show for Fashion Week in Paris.

While Snapchat provides a major opportunity to market promotions, sculpting public perception of your brand in Snapchat requires a large amount of content in order to compete and keep users satiated. Snapchat is still a burgeoning network with an unlimited amount of possibilities. For an amazing look at the potential future of Snapchat, check out this awesome article from TechCrunch.

Get Fluent in IoT: Top Programming Languages for the Internet of Things

As we explored in our previous blog, the Internet of Things is shaping our future. With Internet of Things development on the rise and potentially $11.1 trillion in economic value generated per year due to IoT, many companies are creating strategies to develop for the platform.

To all the decision-makers out there looking to develop for the loT platform, getting familiar with the programming languages and how they relate to the platform will have a major impact on the budget and quality of any given IoT project. IEEE, the largest technical professional organization dedicated to advancing technology for human benefit, recently ranked the top programming languages of 2015. Bearing in mind embedded devices present their own programming difficulties, here are the top programming languages for the IoT:

Java: James Gosling, Mike Sheridan, and Patrick Naughton began developing the Java language project in June 1991. Java has become the most popular programming language and many choose Java when developing for IoT. Java is an object-oriented language designed for portability. With few hardware dependencies, Java is a great choice from an economic standpoint. Java code can be transmitted to multiple platforms and hardware-support libraries give Java developers the ability to control specific pieces of hardware. Developing for Java can be deterred by the hardware-support libraries available for control functions.

Python: In December 1989, implementation of Python began. Designed by Guido van Rossum, Python is a multi-paradigm programming language which has become one of the go-to languages for web developers. Python’s flexibility and emphasis on readability have caused it to rise in the ranks of top languages used for embedded control and IoT. Readability increases workflow as programmers who have attempted to decipher other programmer’s optimized C code would know.

C: With development beginning in 1972 on the PDP-11 Unix system, C is one of the most popular programming languages. C has influenced many languages, including C++, Go, Java, JavaScript, & Python. Due to its long history, C functions as a common language for many software developers. C’s popularity and lack of built-in hardware bias toward a graphical interface make it a good choice for IoT development.

C++: Created in 1979 by Danish computer scientist Bjarne Stroustrup, C++ was designed as an object-oriented pre-processor for C, keeping the spare nature of the language but adding data abstraction, classes and objects. C++ is commonly used to write embedded and IoT code for Linux systems.

Assembler: Assembler is the simplest method intended to keep projects as compact as possible. Assembler is a low-level language which maintains a high correspondence between language and the hardware’s machine code instructions. Assembler minimizes overhead, making a popular choice despite how it doesn’t allow a safety net. Silly mistakes are easy to make and some hardcore programmers may be frustrated by its simplicity.

Go: Announced by Google in 2009, Go is an open-source, embedded-specific programming language gaining traction in the IoT world. Go supports concurrent input, output, and process different channels, an asset to gathering data from and sending data to separate sensors. Go was created in the tradition of C, but with specific changes to make it simpler, safer & more concise.

ParaSail: ParaSail was created in 2009 as an embedded-specific language. ParaSail stands for Parallel Specification and Implementation Language. ParaSail was created to support safe, secure, highly parallel applications which can be mapped to multicore, many core, heterogenous, or distributed architecture.

Choosing the right programming language will have a major impact on the budget and functionality of any IoT project. Doing the proper research on the subject will pay off in the long run. Stay tuned for more blogs on this subject and learn more about best IoT development practices via this awesome article by InformationWeek. 

Cashing Out the Smartphone: How Mobile Commerce Is Changing Retail

This week, we wrap up our five-part series on Top App Development Trends for 2016 with an article on mobile commerce! For a recap, take a moment to review our last four articles on cross-platform app development, cloud integration, mobile security and IoT.

Smartphones have brought about unparalleled convenience in our daily lives. We are constantly connected to our rolodex of contacts with a variety of methods of communication. We can access all the information available on the world wide web anytime. We can find the nearest store of choice anywhere we go. For businesses, the mobile platform represents not only a major avenue for advertising, but an opportunity to give customers the ultimate convenience when purchasing products.

According to Internet Retailer, mobile commerce represents 30% of all US e-commerce and rose by 38.7% from 2014 to 2015. According to The Mobile Playbook, the absence of a mobile presence is the financial equivalent of closing a store for one day a week. Suffice to say, mobile commerce is only on the rise in the coming years. Here are the top mobile commerce trends for 2016:

INTEGRATING PHYSICAL WITH DIGITAL

Although the digital world is virtually omnipresent in households, the appeal of immediately receiving one’s purchases remains attractive. Retailers are offering an increasing variety of online + in-store options. Apps like Curbside have partnered with Target & Kroger’s to enable customers to skip the line when picking up their purchases.

PERSONALIZED MOBILE PAYMENTS DRIVE LOYALTY

Although services such as Apple Pay and Android Pay were once hailed as the future, they have had a hard time receiving mass adoption. This hasn’t stopped the impact of the mobile wallet on commerce. Starbucks drives 16% of transactions through its mobile app. Walmart Pay arrived in December 2015, and now Target is next in line to develop their own payment app.

WEARABLES ON THE RISE

According to Arc, there will be a 61% growth in wearable ownership in 2016. App developers and retailers are still plotting on how to capitalize on wearables. Many anticipate a hands-free shopping experience in which one can simply walk out with their purchases and have automatic charges through wearable devices. Wearables represent a major avenue for retailers to create innovative strategies and dictate trends to come.

MOBILE WEB DRIVES PURCHASES

While about 85% of time spent on mobile devices occurs in apps, the mobile web has actually proven to be a more successful in driving website traffic. Consumers spend 80% of their app time on their top 3 apps. The mobile web drives twice the amount of site traffic than mobile apps. With 82% of smartphone users looking to their phones in stores when deciding what to buy, many anticipate the mobile web to surpass apps as the largest revenue driver in the next few years.

This concludes our five-part series on Top App Development Trends for 2016! Follow the Mystic Media Blog for more awesome articles on app development, website design, strategic marketing and more!

Smartphones to Smartworlds: How the Internet of Things Is Shaping Our Future

Our five-part series on the top Mobile App Development Trends for 2016 has now reached part 4, where we’ll be discussing how the Internet of Things, IoT, is changing the world as we know it.

In November 2015, Gartner (a leading research and advisory firm) predicted 6.4 billion connected “Things” will be in use in 2016, up 30% from 2015. By 2020, they expect the number to reach 20.8 billion. McKinsey Global Institute recently reported that $4 trillion to $11 trillion of economic value could be generated by IoT by 2025. IoT has been consistently hailed as one of the biggest technology trends in the world, yet many people are confused about what the IoT really is.

Top put it simply, the Internet of Things is the network of physical objects embedded with electronics, software and sensors which enable them to collect large amounts of data and communicate with other smart objects. Jamboxes, smart cars, TVs, homes, gyms, bridges and more have been implanted with sensors that allows them to communicate with other devices and objects seamlessly.

Technically, the Internet of Things was created before the World Wide Web. In 1991, researchers at University of Cambridge used a camera, a frame-grabbing card, and a Motorola 68000 series-based computer to create a networked sensor to show the state of their communal coffee pot. Two major shifts have helped evolve the “IOT” into a billion dollar, world-changing industry:  shrinking prices and sizes of computer processors and sensors, and the evolution of the cloud. Cloud-based applications interpret and send data coming from sensors, enabling IoT to exist.

IoT is a major disruptor in virtually every industry: from agriculture to healthcare, car manufacturing, disaster management and more. Businesses are leveraging the IoT to save money and prevent potential threats from becoming catastrophes. The speed with which crucial data can be processed will give mankind incomparable control over asset, resource and disaster management. For example, smart cars will be equipped with unparalleled diagnostic systems capable of learning exactly what problems are happening and how to solve them in seconds. As Google has demonstrated, we’re headed toward a world of self-driving cars.

Self-driving cars only scratch the surface of what this type of object-to-object communication can achieve. Homes equipped with sensors which connect to the web can optimize energy efficiency based on temperature and the GPS location of the owner. Bridges will soon be built with smart cement equipped with censors which will evaluate stresses, cracks and warpages in a way which will allow them to communicate with authorities to fix problems before they cause disasters. IoT will create a smart world in which risk has been decreased significantly.

In order to leverage IoT, businesses need to not only invest money in technology, they must invest brainpower in innovation. As a burgeoning disruptor, the ramifications of the IoT haven’t quite processed in all industries. Management and business model innovation are required for the IoT to fulfill its potential across many industries. Those capable of capitalizing on the IoT will dictate the trends and sail to the top of their industries.

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