Tag Archives: Surveillance

How the Internet of Behaviors Will Shape the Future of Digital Marketing

In the digital age, businesses need to leverage every possible platform and cutting-edge technology in order to get a leg up on the competition. We’ve covered the Internet of Things extensively on the Mystic Media blog, but a new and related tech trend is making waves. This trend is called the Internet of Behaviors and according to Gartner, about 40% of people will have their behavior tracked by the IoB globally by 2023.

WHAT IS THE IOB?

Internet of Behavior, or the IoB, exists at the intersection of technology, data analytics, and behavioral science. The IoB leverages data collected from a variety of sources, including online activities, social media, wearable devices, commercial transactions and IoT devices, in order to deliver insights related to consumers and purchasing behavior.

With devices more interconnected than ever, the IoB tracks, gathers, combines and interprets massive data sets so that businesses can better understand their consumers. Businesses leverage analysis from the IoB to offer more personalized marketing with the goal of influencing consumer decision making.

HOW DOES IT WORK?

Traditionally, a car insurance company would analyze a customer’s driving history in order to determine if they are a good or bad driver. However, in today’s digital age, they might take it a step further and analyze social media profiles in order to “predict” whether a customer is a safe driver. Imagine what insights they could gather from a user’s Google search history or Amazon purchases? Access to large datasets enables large companies to create psychographic profiles and gather an enhanced understanding of their customer base.

Businesses can use the IoB for more than just purchasing decisions. UX designers can leverage insights to deliver more effective customer experiences. Large companies such as Ford are designing autonomous vehicles that change based on the city, modulating behavior based on vehicle traffic, pedestrians, bicycles and more.

GBKSOFT created a mobile application that collects data from wearable devices in order to help golfers improve their skills. The application records each golf ball hit, including the stroke, force, trajectory and angle, and delivers visual recommendations to improve their swing and technique. Insights gathered through data are translated into behavioral trends that are then converted into recommendations to improve the user’s game.

The IoB is all about collecting data that can be translated into behavior which helps companies understand consumer tendencies and translate them into meaningful actions.

CONCERNS

While there is quite a bit of enthusiasm surrounding the potential impact of the IoB for B2C companies, a number of legal concerns come with it. A New York Times article, written by Harvard Business School emeritus professor Shoshana Zuboff, warns of the age of surveillance capitalism where tech behemoths surveil humans with the intent to control their behavior.

Due to the speed at which technology and the ability to collect data has proliferated, privacy and data security are under-regulated and major concerns for consumers. For example, Facebook was applying facial recognition scans in advance of the 2016 election without user’s consent. Cambridge Analytica’s use of psychoanalytic profiles has been the subject of much derision. Momentum for data privacy regulation is growing and since the IoB hinges on the ability for companies to collect and market data, forthcoming regulations could inhibit its impact.

CONCLUSION

Despite regulatory concerns, the IoB is a sector that we expect to see grow over time. As the IoT generates big data and AI evolves to learn how to parse through and analyze it, it’s only natural that companies will take the next step to leverage analysis to enhance their understanding of their customers’ behaviors and use it to their advantage. The IoB is where that next step will take place.

AIoT: How the Intersection of AI and IoT Will Drive Innovation for Decades to Come

We have covered the evolution of the Internet of Things (IoT) and Artificial Intelligence (AI) over the years as they have gained prominence. IoT devices collect a massive amount of data. Cisco projects by the end of 2021, IoT devices will collect over 800 zettabytes of data per year. Meanwhile, AI algorithms can parse through big data and teach themselves to analyze and identify patterns to make predictions. Both technologies enable a seemingly endless amount of applications retained a massive impact on many industry verticals.

What happens when you merge them? The result is aptly named the AIoT (Artificial Intelligence of Things) and it will take IoT devices to the next level.

WHAT IS AIOT?

AIoT is any system that integrates AI technologies with IoT infrastructure, enhancing efficiency, human-machine interactions, data management and analytics.

IoT enables devices to collect, store, and analyze big data. Device operators and field engineers typically control devices. AI enhances IoT’s existing systems, enabling them to take the next step to determine and take the appropriate action based on the analysis of the data.

By embedding AI into infrastructure components, including programs, chipsets, and edge computing, AIoT enables intelligent, connected systems to learn, self-correct and self-diagnose potential issues.

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One common example comes in the surveillance field. Surveillance camera can be used as an image sensor, sending every frame to an IoT system which analyzes the feed for certain objects. AI can analyze the frame and only send frames when it detects a specific object—significantly speeding up the process while reducing the amount of data generated since irrelevant frames are excluded.

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While AIoT will no doubt find a variety of applications across industries, the three segments we expect to see the most impact on are wearables, smart cities, and retail.

WEARABLES

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The global wearable device market is estimated to hit more than $87 billion by 2022. AI applications on wearable devices such as smartwatches pose a number of potential applications, particularly in the healthtech sector.

Researchers in Taiwan have been studying the potential for an AIoT wearable system for electrocardiogram (ECG) analysis and cardiac disease detection. The system would integrate a wearable IoT-based system with an AI platform for cardiac disease detection. The wearable collects real-time health data and stores it in a cloud where an AI algorithm detects disease with an average of 94% accuracy. Currently, Apple Watch Series 4 or later includes an ECG app which captures symptoms of irregular, rapid or skipped heartbeats.

Although this device is still in development, we expect to see more coming out of the wearables segment as 5G enables more robust cloud-based processing power, taking the pressure off the devices themselves.

SMART CITIES

We’ve previously explored the future of smart cities in our blog series A Smarter World. With cities eager to invest in improving public safety, transport, and energy efficiency, AIoT will drive innovation in the smart city space.

There are a number of potential applications for AIoT in smart cities. AIoT’s ability to analyze data and act opens up a number of possibilities for optimizing energy consumption for IoT systems. Smart streetlights and energy grids can analyze data to reduce wasted energy without inconveniencing citizens.

Some smart cities have already adopted AIoT applications in the transportation space. New Delhi, which boasts some of the worst traffic in the world, features an Intelligent Transport Management System (ITMS) which makes real-time dynamic decisions on traffic flows to accelerate traffic.

RETAIL

AIoT has the potential to enhance the retail shopping experience with digital augmentation. The same smart cameras we referenced earlier are being used to detect shoplifters. Walmart recently confirmed it has installed smart security cameras in over 1,000 stores.

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One of the big innovations for AIoT involves smart shopping carts. Grocery stores in both Canada and the United States are experimenting with high-tech shopping carts, including one from Caper which uses image recognition and built-in sensors to determine what a person puts into the shopping cart.

The potential for smart shopping carts is vast—these carts will be able to inform customers of deals and promotion, recommend products based on their buying decisions, enable them to view an itemized list of their current purchases, and incorporate indoor navigation to lead them to their desired items.

A smart shopping cart company called IMAGR recently raised $14 million in a pre-Series A funding round, pointing toward a bright future for smart shopping carts.

CONCLUSION

AIoT represents the intersection of AI, IoT, 5G, and big data. 5G enables the cloud processing power for IoT devices to employ AI algorithms to analyze big data to determine and enact action items. These technologies are all relatively young, and as they continue to grow, they will empower innovators to build a smarter future for our world.

A Smarter World Part 4: Securing the Smart City and the Technology Within

In the last installment of our blog series on smart cities, we examined how smart transportation will make for a more efficient society. This week, we’ll examine how urban security stands to evolve with the implementation of smart technology.

Smart security in the modern era is a controversial issue for informed citizens. Many science fiction stories have dramatized the evolution of technology, and how every advance increases the danger of reaching a totalitarian state—particularly when it comes to surveillance. However, as a society, it would be foolish to refrain from using the technical power afforded to us to protect our cities.

Here are the top applications for smart security in the smart cities of the future:

Surveillance

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Surveillance has been a political point of contention and paranoia since the Watergate scandal in the early 1970s. Whistleblower Edward Snowden became a martyr or traitor depending on your point of view when he exposed vast surveillance powers used by the NSA. As technology has rapidly evolved, the potential for governments to abuse their technological power has evolved with it.

Camera technology has evolved to the point where everyone has a tiny camera on them at all time via their phones. While monitoring entire cities with surveillance feeds is feasible, the amount of manpower necessary to monitor the footage and act in a timely manner rendered this mass surveillance ineffective. However, deep learning-driven AI video analytics tools can analyze real-time footage and identify anomalies, such as foreboding indicators of violence, and notify nearby law enforcement instantly.

In China, police forces use smart devices allied to a private broadband network to discover crimes. Huawei’s eLTE system allows officers to swap incident details securely and coordinate responses between central command and local patrols. In Shanghai, sophisticated security systems have seen crime rates drop by 30% and the amount of time for police to arrive at crime scenes drop to 3 minutes.

In Boston, to curb gun violence, the Boston police force has deployed an IoT sensor-based gunfire detection system that notifies officers to crime scenes within seconds.

Disaster Prevention

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One of the major applications of IoT-based security system involves disaster prevention and effective use of smart communication and alert systems.

When disasters strike, governments require a streamlined method of coordinating strategy, accessing data, and managing a skilled workforce to enact the response. IoT devices and smart alert systems work together to sense impending disasters and give advance warning to the public about evacuations and security lockdown alerts.

Cybersecurity

The more smart applications present in city infrastructure, the more a city becomes susceptible to cyber attack. Unsecured devices, gateways, and networks each represent a potential vulnerability for a data breach. The average cost of a data breach according to IBM and the Poneman Institute is estimated at $3.86 million dollars. Thus, one of the major components of securing the smart city is the ramping up of cybersecurity to prevent hacking.

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The Industrial Internet Consortium are helping establish frameworks across technologies to safely accelerate the Industrial Internet of Things (IIot) for transformational outcomes. GlobalSign works to move secure IoT deployments forward on a world-wide basis.

One of the first and most important steps toward cybersecurity is adopting standards and recommended guidelines to help address the smart city challenges of today. The Cybersecurity Framework is a voluntary framework consisting of standards, guidelines, and best practices to manage cybersecurity-related risk published by the National Institute of Standards and Technology (NIST), a non-regulatory agency in the US Department of Commerce. Gartner projects that 50% of U.S. businesses, critical infrastructure operators, and countries around the globe will use the framework as they develop and deploy smart city technology.

Conclusion

The Smart City will yield a technological revolution, begetting a bevy of potential applications in different fields, and with every application comes potential for hacker exploitation. Deployment of new technologies will require not only data standardization, but new security standardizations to ensure that these vulnerabilities are protected from cybersecurity threats. However, don’t expect cybersecurity to slow the evolution of the smart city too much as it’s expected to grow into a $135 billion dollar industry by 2021 according to TechRepublic.

This concludes our blog series on Smart Cities, we hope you enjoyed and learned from it! In case you missed it, check out our past entries for a full picture of the future of smart cities:

A Smarter World Part 1: How the Future of Smart Cities Will Change the World

A Smarter World Part 2: How Smart Infrastructure Will Reshape Your City

A Smarter World Part 3: How Smart Transportation Will Accelerate Your Business