Tag Archives: VR

How to Leverage AR to Boost Sales and Enhance the Retail Experience

AR REtail Cover Image

The global market for VR and AR in retail will reach $1.6 billion by 2025 according to research conducted by Goldman Sachs. Even after years of growing popularity, effectively employed Augmented Reality experiences feel to the end-user about as explicitly futuristic as any experience created by popular technology.

We have covered the many applications for AR as an indoor positioning mechanism on the Mystic MediaTM blog, but when it comes to retail, applications for AR are providing real revenue boosts and increased conversion rates.

Augmented Reality (AR) History

Ivan Sutherland 1

While working as an associate professor at Harvard University, computer scientist Ivan Sutherland, aka the “Father of Computer Graphics”, created an AR head-mounted display system which constituted the first AR technology in 1968. In the proceeding decades, AR visual displays gained traction in universities, companies, and national agencies as a way to superimpose vital information on physical environments, showing great promise for applications for aviation, military, and industrial purposes.

Fast forward to 2016, the sensational launch of Pokemon GO changed the game for AR. Within one month, Pokemon GO reached 45 million users, showing there is mainstream demand for original and compelling AR experiences.

Cross-Promotions

Several big brands took advantage of Pokemon GO’s success through cross-promotions. McDonald’s paid for Niantic to turn 3,000 Japan locations into gyms and PokeStops, a partnership that has recently endedStarbucks took advantage of Pokemon GO’s success as well by enabling certain locations to function as PokeStops and gyms, and offering a special Pokemon GO Frappucino.

One of the ways retailers can enter into the AR game without investing heavily in technology is to cross-promote with an existing application.

In 2018, Walmart launched a partnership with Jurassic World’s AR game: Jurassic World Alive. The game is similar to Pokemon GO, using a newly accessible Google Maps API to let players search for virtual dinosaurs and items on a map, as well as battle other players. Players can enter select Walmart locations to access exclusive items.

Digital-Physical Hybrid Experiences

The visual augmentation produced by AR transforms physical spaces by leveraging the power of computer-generated graphics, an aesthetic punch-up proven to increase foot traffic. While some retailers are capitalizing on these hybrid experiences through cross-promotions, others are creating their own hybrid experiential marketing events.

Foot Locker developed an AR app that used geolocation to create a scavenger hunt in Los Angeles, leading customers to the location where they could purchase a pair of LeBron 16 King Court Purple shoes. Within two hours of launching the app, the shoes sold out.

AR also has proven potential to help stores create hybrid experiences through indoor navigation. Users can access an augmented view of the store through their phones, which makes in-store navigation easy. Users scan visual markers, recognized by Apple’s ARKitGoogle’s ARCore, and other AR SDKs, to establish their position, and AR indoor navigation applications can offer specific directions to their desired product.

Help Consumers Make Informed Choices

Ikea Place Screenshots

AR is commonly employed to enrich consumers’ understanding of potential purchases and prompt them to buy. For example, the “IKEA Place” app allows shoppers to see IKEA products in a superimposed graphics environment. IKEA boasts the app gives shoppers 98% accuracy in buying decisions.

Converse employs a similar application, the “Converse Sampler App”, which enables users to view what a shoe will look like on their feet through their device’s camera. The application increases customer confidence, helping them make the decision to purchase.

Treasury Wines Estates enhances the consumer experience with “Living Wine Labels”: AR labels that bring the history of the vineyard to life and provide users with supplementary information, including the history of the vineyard the wine came from and tasting notes.

Conclusion

AR enables striking visuals that captivate customers. As a burgeoning tool, AR enables companies to get creative and build innovative experiences that capture their customers’ imagination. Retailers who leverage AR will seize an advantage both in the short term and in the long term as the technology continues to grow and evolve.

How 5G Will Enable the Next Generation of Healthcare

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In the past month, we’ve explored 5G, or fifth generation cellular technology, and how 5G will shape the future. In this piece, we’ll spotlight the many ways in which 5G will revolutionize the healthcare industry.

DATA TRANSMISSION

Many medical machines like MRIs and other imaging machines generate very large files that must then be sent to specialists for review. When operating on a network with low bandwidth, the transmission can take a long time or not send successfully. This means patients must wait even longer for treatment, inhibiting the efficiency of healthcare providers. 5G networks will vastly surpass current network speeds, enabling healthcare providers to quickly and reliably transport huge data files, allowing patients and doctors to get results fast.

EXPANDING TELEMEDICINE

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A study by Market Research Future showed that the future of telemedicine is bright—an annual growth rate of 16.5% is expected from 2017 to 2023. 5G is among the primary reasons for that level of growth. In order to support the real-time high-quality video necessary for telemedicine to be effective, hospitals and healthcare providers will need 5G networks that can reliably provide high-speed connections. Telemedicine will result in higher quality healthcare in rural areas and increased access to specialists around the world. Additionally, 5G will enable growth in AR, adding a new dimension to the quality of telemedicine.

REMOTE MONITORING AND WEARABLES

It’s no secret that 5G will enable incredible innovation in the IoT space. One of the ways in which IoT will enable more personalized healthcare involves wearables. According to Anthem, 86% of doctors say wearables increase patient engagement with their own health and wearables are expected to reduce hospital costs by 16% in the next five years.

Wearables like Fitbit track health information that can be vital for doctors to monitor patient health and offer preventative care. While the impact may initially be negligible, as technology advances and more applications for gathering data through wearables emerge, 5G will enable the high-speed, low-latency, data-intensive transfers necessary to take health-focused wearables to the next level. Doctors with increased access to patient information and data will be able to monitor and ultimately predict potential risks to patient health and enact preventative measures to get ahead of health issues.

Companies like CommandWear are creating wearable technology that helps save lives by enabling first responders to be more efficient and more conveniently communicate with their teams.

ARTIFICIAL INTELLIGENCE

In the future, artificial intelligence will analyze data to determine potential diagnoses and help determine the best treatment for a patient. The large amounts of data needed for real-time rapid machine learning requires ultra-reliable and high-bandwidth networks—the type of networks only 5G can offer.

One potential use case for AI in healthcare will be Health Management Systems. Picture a system that combines the Internet of Things with cloud computing and big data technology to fully exploit health status change information. Through data-mining, potential diseases can be screened and alarmed in advance. Health Management Systems will gradually receive mass adoption as 5G enables the data-transmission speeds necessary for machine learning to operate in the cloud and develop algorithms to predict future outcomes.

MAJOR PLAYERS

Right now, the major players who serve to benefit from 5G are the telecom companies developing technology that will enable mass adoption. Companies like Huawei Technologies, Nokia, Ericsson, Qualcomm, Verizon, AT&T, and Cisco Systems are investing massive sums of money into research and development and patenting various technologies, some of which will no doubt become the cornerstones of the future of healthcare.

Qualcomm recently hosted a contest to create a tricoder—a real life device based on a machine in the Star Trek TV movie franchise. Tricoders are portable medical devices that would enable patients to diagnose 13 conditions and continuously monitor five vital signs.

For a full list of major players in the 5G game, check out this awesome list from GreyB.

CONCLUSION

With human lives at stake, healthcare is the sector in which 5G could have the most transformative impact on our society. As the Qualcomm Tricoder contest shows, we are gradually building toward the society previously only dreamed about in sci-fi fiction–and 5G will help pave the way.

How 5G Will Inspire a Technological Revolution

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In our last blog 5G: Exploring the Fifth Generation of Cellular Mobile Communications, we explored an overview of what 5G is and when it will be rolling out in your city.

Now, it is time for the fun stuff! 5G will change the way we interact with technology on a daily basis. Here’s a rundown of some of the revelatory applications enabled by 5G which will shape the future of our world:

THE INTERNET OF THINGS

Via Toxsl Technologies

Via Toxsl Technologies

In 2016, we wrote about how the Internet of Things will eventually enable smart-worlds. 5G is necessary in order to facilitate those changes. Most of the biggest innovations enabled by 5G are related to the Internet of Things. The world currently has sensors that are embedded in devices and objects and can communicate with each other, but they require a great deal of resources and quickly deplete LTE’s data capacity. 5G will give these sensors the ability to transmit data at speeds necessary to operate more efficiently. It will save lives by enabling smart bridges to communicate with cities and municipalities about when they require maintenance, among many other potential applications.

AUTONOMOUS VEHICLES

Via Seeking Alpha

Via Seeking Alpha

The world is at a cross-roads when it comes to autonomous vehicles. The demand is here, but in order to justify legislation, autonomous cars must be ostensibly fool-proof. 5G will enable the speed necessary for autonomous vehicles to communicate with other vehicles on the road, saving lives in the process. According to Joy Laskar, CTO of Maja Systems, self-driving cars of the future will generate an estimated two petabits of data—that’s two-million gigabits! When dealing with automotive vehicles, people’s lives will be dependent on the transmission of data. Put it simply, until 5G receives a mass roll-out, it’s unlikely that autonomous cars will become the primary vehicles on the road.

HEALTHCARE

Via Fortinet

Via Fortinet

Imagine remote diagnoses that enable people worldwide to have access to expert doctors. Imagine robot-assisted surgery that is more precise and cost-effective. Imagine 5G-powered Augmented Reality applications allowing physical therapists and patients to communicate remotely.

These are just a few of the innovations that 5G will enable within the healthcare space. 5G will eventually enable much more precise and efficient hospitals. It will give patients more personal care. Consulting firm IHS Markit reported that “5G-enabled” output between 2020 and 2035 will total at $12.3 trillion. Of that amount, roughly $1.1 trillion will encompass sales enablement in healthcare.

VIRTUAL REALITY AND AUGMENTED REALITY

Via Upload VR

Via Upload VR

Experts within the VR and AR industry believe 5G will unlock the full potential of VR and AR technology. 5G will enable VR devices to offload intensive computational work to the cloud, making VR devices smaller and increasing the fidelity of VR experiences. AR displays in autonomous cars will likely become the norm. 5G will enable VR live streaming of sporting events, creating a revolutionarily immersive viewing experience. As with autonomous cars, we will not see the full potential of VR until 5G receives mass adoption.

TAKEAWAYS

5G will permanently change the global economy. 5G will generate new revenue, facilitate new growth, and accelerate innovations beyond our wildest dreams. Dr. David Teece wrote that 5G will put mobile technology at the center of a global economy characterized by the Internet of Things turning into a true general-purpose technology. While each evolution of the cellular generation has brought amazing advancements to society, 5G promises to bring the most radical breakthroughs of any of previous generations. Ready or not, 5G is about to bring interconnectivity to a whole new level.